Tag Archives: consumer

The national beverage market of Pakistan has been on a rise, because of buying potential. For this reason, one hears of new products coming about on a regular basis. Lately, there is a new arrival awaiting response – Epic, an …

According to the State Bank of Pakistan’s (SBP) present Special Section on Covid-19 and the need to boost digital connectivity in the country, Pakistan’s e-commerce market is predicted to have enlarged to Rs 234.6 billion in FY20 during the pandemic. …

Everyone knows the famous adage from Shakespeare’s play, Romeo and Juliet, “What’s in a name? “A rose by any other name would smell as sweet.” However, in the modern business world, the name matters. It is the name, which becomes …

As marketers consider how they may need to rethink their communications during the current coronavirus crisis, one suggestion from behavioral economics is that the framing can be more important than the messaging. Marketers can draw from behavioral science theories and …

On Tuesday morning, the U.S. Department of Justice filed a lawsuit against Google for “unlawfully maintaining a monopoly in general search services and search advertising in violation of the U.S. antitrust laws.” The suit, which the DOJ describes as “a …

Chinese consumers are embracing the sharing economy to a larger degree than the citizens of many Western countries, according to the Statista Global Consumer Survey. Consumers in the U.S. were still uncertain about renting items instead of buying them, with only between very …

‘Money belongs to you, but resources belong to the society’. With growing awareness about corporate social responsibility (CSR) among stakeholders, achieving social goals is as important as delivering shareholder value and profitability. Corporate Social Responsibility or CSR is a concept …

The national unemployment rate in the U.S. has fallen over the past two months from heights not seen since the Great Depression. Unemployment went down from 14.7 percent in April to 13.3 percent in May, and it went down even further …

As people have embraced social distancing as a way to slow the spread of the pandemic, there has naturally been a drop-off in brick-and-mortar shopping. That would seem to mean there would likely be an increase in online shopping as …

As businesses across the U.S. begin reopening after a long three months of COVID-19 lockdowns, a trusted consumer index score shows that consumer confidence is slowly starting to creep back up following its plunge at the beginning of March. According to …

Pakistan is confronting with new challenges and emerging issues in the highly competitive world of consumer products, which is more complex, well-connected and fast-moving than ever. Whereas, it creates enormous opportunities, it also enhances risk factors. The products and services …

Uncertainty is worse than bad news. Some airlines in many countries have asked their employees to go on unpaid leave. There is a likelihood that the employees may be sent on forced leave without pay to cope with the unprecedented …