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Muhammad Nadeem Malik

Branding milk in Pakistan

Branding milk in Pakistan

Everyone knows the famous adage from Shakespeare’s play, Romeo and Juliet, “What’s in a name? “A rose by any other name would smell as sweet.” However, in the modern business world, the name matters. It is the name, which becomes …

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Cement industry – an economic catalyst

Cement industry – an economic catalyst

The importance of the construction industry in boosting the economy is globally tested and accepted. The increase or decrease in the sales of the cement is typically used as an indicator to judge the economic activity and employment conditions in …

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Plastic packaging and environment risks

Plastic packaging and environment risks

Plastic packaging is a subject of scrutiny these days and there has been a series of discussions on its viability for the environment and ecosystem stability. Our country Pakistan is not an exception to this problem of plastic shopper bags. …

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Understanding IMF and the World Bank

Understanding IMF and the World Bank

“It’s your world“, the motto of the United Nations (UN) embodies the importance of the unity of the nations to advance peace and prosperity. The death and destruction caused by the World Wars led the global community to sit together …

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Building consumer brands

Building consumer brands

Post World War-II economic conditions led to the growing competition and customer awareness. This era, which is also termed as golden age of capitalism, resulted in global economic expansion. Free market reforms and deregulations resulted in high economic growth and …

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Fallacy of Gendered Norms of Leadership

Fallacy of Gendered Norms of Leadership

The role of gender in carving a good leader has always been a matter of great debate between the Human Resource professionals and human right activists. There are two extremes – one advocating women as the supreme and the other associating leadership with masculinity, …

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