Do you know what is the singularly most frustrating thing that every home cook, and housewife has to face on a daily basis? Deciding a daily menu, that is what. Indulging every family member’s whims while also attempting to cook something new and different is a tough task. The art lies in knowing how to plan a menu, which is a healthy balance of meat, vegetables and lentils. This is where Malka comes in. The reigning queen of taste. Seeking to become a trustworthy kitchen partner, Malka has the perfect answer to the age old question, “Aaj kya pakaon?” –“Kuch Naya Pakao.”
Founded as a global food company, Malka Foods is the new entrant in the local food industry. They have positioned themselves as a kitchen culinary brand, and aims to become a top market leader by offering high quality products to its customers. It offers a diverse range of traditional food products which includes Plain Spices, Recipe Mixes, Premium Pulses, Salt, Fried Onions, Dry Fruits and Tomato Ketchup. All of which has been prepared under the supervision of renowned chefs, famous recipe makers, food technologists and highly trained staff. Malka has set a new industry benchmark in its absolute commitment to quality taste and customer satisfaction. From Hyderabadi Achar Gosht to Lucknowi Biryani, Malka has something to offer for every taste bud. With its new range of innovative recipe mixes, it brings the signature dish of every region into the limelight.
Malka prioritizes safe and healthy food, hence, all the ingredients used in their products are 100% authentic and natural. It is completely gluten free and contains no MSG which makes it one of a kind food company that caters to all consumers regardless of any dietary restrictions. Building upon the founding philosophy of global consumers enjoyment via safe and healthy food, Malka ensures all their products are of A+ quality and wholesome in nutrition.
Innovation is their strongest suit as is evident from their tagline, ‘Kuch Naya Pakao’. Malka prides itself on its convenient, hassle free, and innovative recipes which no other brand in the same category is doing. Their diverse product range makes them an ideal choice when it comes to grocery shopping. It is also a very progressive brand in its approach. They strongly believe in the tradition of preparing a hot, home cooked meal for the family and wholeheartedly support men who share cooking duties with women of the house.
In the words of Faisal Mubin Ganatra, the CEO and Director of Malka Foods, “Our main goal is to provide our consumers consistent quality, traditional taste with an addition of newness in recipes at an affordable price, give men/women the ease and convenience in cooking.” Prioritizing affordability and high standards together is a tricky balance to achieve but which Malka has artfully mastered. Their premium rice and lentils product range are packed with additional spices for maximum convenience of their buyers.
Malka is a top quality brand which besides being safe, and reliable is also very mindful of customer satisfaction. They keep their consumers as top priority and has a very keen understanding of social values and cultural traditions. It knows what its consumer demographic wants, feels and needs. It has conducted thorough market research and has positioned their brand image to reflect the values they uphold the most. They take their consumer’s happiness very seriously and are committed to providing the best they can. For Malka to be such a conceptually strong and socially aware brand, credit goes to the hardworking and energetic team which runs the show there, all of whom have tremendous years of brand marketing experience under their belt and are trailblazers of innovation and creativity in healthy food solutions.
This market currently has many other veteran players in the same category who have an established footing but what makes Malka stand out as a brand is their insightful marketing strategy that is a perfect combination of innovation and affordability. They have crafted a distinguished identity in terms of inventive recipe mixes, packaging, advertising and other elements. Malka aims to be your perfect kitchen partner and is one the most successful rising food brands to watch out for.