Sports Industry Pakistan is one of the top manufacturers and exporters of sports goods in the world. Sialkot is one…
Browsing: Brand
Brand management has emerged as a key concept in this century that is being discussed not just in the marketing…
Pakistan has a rich and diverse market for brands, which reflects in its leading brands. It has flourishing business communities…
‘Made in Pakistan’ must function within the country’s development, prosperity Brands have come to use as one of the most…
Aviation industry Pakistan has an oligopolistic airline industry and one of important Pakistan’s top brand sectors, where Serene Air, Air…
Iftekhar Ahmed & Co. (IAC) performing digitally, traditionally to help develop brand loyalty Interview with Mr. Waheed Ahmed — Director,…
Customers tend to get committed to innovative products Interview with Mr. Rafiq Rangoonwala — CEO, Quick Food Industry (Mon Salwa)…
Interview with Mr Sajid Katiya — CEO, Sacha’s Cakes PAGE: Tell me something about yourself, please: Sajid Katiya: My name is…
Customer value and trust are the roots of brand management. An entrepreneur must be a jack of all trades. Interview…
Leading Consumer Brands In Pakistan Pepsi Coca-Cola Mountain Dew 7-Up Sprite Nestle Juice Shezan Juice Mirinda Sooper Bakeri Chocolate Chip…
Pakistan Super League (PSL) was launched by Pakistan Cricket Board in 2016 and since then it has become the second…
Across the world, one in seven businesses is a franchise, which equates to approximately 2.0 million franchised companies, employing 19…
Interview with Ms Humaira Faheem — Director, Hijabi.pk PAGE: Can you please introduce yourself? Humaira Faheem: My name is Humaira…
Written by Raffaello Rossi, University of Bristol and Agnes Nairn, University of Bristol We’ve all scrolled through social media and…
The real estate market somehow is consider to be the most reliable and intelligent ways to earn good profits and…
Branding is a process which involves creating of a specific name, logo and an image of a particular product, service…
COVID-19 appears to be subsidized in some parts of the world. But even in these places, some of the pandemic’s damaging…
Pakistani startups raised $174 million in disclosed funding across 17 deals in the first quarter of 2022. Compared to the…
The COVID-19 crisis continues to have a significant impact on individuals, society, businesses, and the wider economy across the globe.…
Interview with Mr Gul Muhammad Lot – Chairman, Mehran Spice & Food Industries PAGE: Tell me something about yourself and…
Interview with Rafiq Rangoonwala – CEO, Quick Foods Industries (MonSalwa) PAGE: Tell me something about yourself and your organization, please:…
Leading Consumer Brands In Pakistan Pepsi Coca-Cola Mountain Dew 7-Up Sprite Nestle Juice Shezan Juice Mirinda Sooper Bakeri Chocolate Chip…
The Home Appliance Industry of Pakistan was set up in 1980’s on the basis of fiscal parameters, which were offered…
Sialkot District is one of the districts of the Punjab province of Pakistan located in the north-east of the province…
A brand for a company or through other institutions is like a reputation for a person but this is not…
Interview with Mr Rafiq Rangoonwala — a leading businessman PAGE: Tell me something about yourself, please: Rafiq Rangoonwala: I am associated with…
PCB needs more hard work and modification to make it more successful Naya Nazimabad Gymkhana soon to be transformed into…
Leading Consumer Brands In Pakistan Pepsi Coca-Cola Mountain Dew 7-Up Sprite Nestle Juice Shezan Juice Mirinda Sooper Bakeri Chocolate Chip…
[box type=”info” align=”” class=”” width=””]by Katharina Buchholz, Feb 17, 2021[/box] Haute Couture and fast fashion are rubbing shoulders in the list…
[box type=”info” align=”” class=”” width=””]by Willem Roper, Jan 19, 2021[/box] 2020 has been a pivotal year for various brands in the U.S. A…
The national beverage market of Pakistan has been on a rise, because of buying potential. For this reason, one hears…
Nation branding has become an increasingly important strategy for world because of increasing market complexity resulting from globalization forces, domestic…
Everyone knows the famous adage from Shakespeare’s play, Romeo and Juliet, “What’s in a name? “A rose by any other…
As marketers consider how they may need to rethink their communications during the current coronavirus crisis, one suggestion from behavioral…
The Pakistani government has invested heavily in port development and infrastructure construction in recent years, the social economy has been…
Top companies in Pakistan Nestlé KFC Pizza Hut Pepsi and Coco-Cola Unilever LG Samsung Apple Toyota Imperial chemical industry General…
Established in 1948, Unilever Pakistan is amongst the country’s largest FMCG business with over 30 brands spanning Home Care, Personal…
Every related firm needs Guerrilla Marketing techniques to be competitive Interview with Mr Rafiq Rangoonwala — a leading businessman PAGE:…
‘Money belongs to you, but resources belong to the society’. With growing awareness about corporate social responsibility (CSR) among stakeholders,…
The coronavirus pandemic has lasted just over four months across Pakistan and the main question that has arisen is: Will…
[box type=”shadow” align=”” class=”” width=””]Profile: KFC Pakistan: It all started in the state of Kentucky when Colonel Sanders perfected the…
[box type=”shadow” align=”” class=”” width=””]Profile: KFC Pakistan: It all started in the state of Kentucky when Colonel Sanders perfected the…
Interview with Mr Faisal Mubin Ganatra — CEO and Director of Malka Foods (Pvt) Ltd Malka Foods is an upcoming…
Interview with Mr Naim Anwar – President & CEO Crescent Star Foods Ltd PAGE: Tell me something about yourself and your…
Interview with Mr Rafiq Rangoonwala — a Pakistani who introduced international brands to the Pakistanis PAGE: Tell me something about yourself…
[box type=”info” align=”” class=”” width=””]Louis Roy President and founder, Optel Group This article is part of the Sustainable Development Impact Summit[/box]…
We live in the age of modern retail trends and demanding customer tendencies. Industries across the globe, including the personal…
Researchers recorded that Pakistan is exporting a large portion of its sports goods from Sialkot to international famous brands like…
The advancement in technology, over the last few decades, has completely changed the outlook of the world and so our…
An exclusive interview with Hakeem Muhammad Usman, CEO, Marhaba Laboratories [box type=”shadow” align=”” class=”” width=””]Marhaba Laboratories (Pvt.) Limited is the…
[box type=”info” align=”” class=”” width=””]by Felix Richter, May 16, 2019[/box] According to the 2019 edition of Kantar’s Brand Footprint report, Coca-Cola remains the most…
Prime Minister Imran Khan during his maiden visit to the Ministry of Foreign Affairs emphasized the need to project positive…
Post World War-II economic conditions led to the growing competition and customer awareness. This era, which is also termed as…
Pakistan is keeping pace with the world in terms of branding. The world has produced iconic brands such as Admiral…
Markhor (Footwear) Shoes, crafted from leather by hand, are being produced by Markhor in Okara and picked up all around…
Pakistan has an unorganized retail sector. There are inherent limitations which include lack of economies due to small scale operations,…
Interview with Mr Rafiq Rangoonwala — Chief Executive Officer, Quick Food Industries (Mon Salwa) PAGE: Tell me something about yourself…
Sector Wise Net FDI In Pakistan ($ Million) Country 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 2017-18 Jul-Mar 2019 Oil &…
[box type=”info” align=”” class=”” width=””]by Niall McCarthy, Apr 1, 2019[/box] According to a new study by brand-valuation consulting company Brand Finance, Netflix was the fastest growing…
More women in Pakistan are riding the wave of technological change sweeping the world. Following entrepreneurs have come up with apps which…
There is a lot to learn from the global franchise model both for the local business chains and the consumers.…
It’s only early spring but the adverts are already filled with upcoming branded lawn prints that are dime a dozen.…
[box type=”info” align=”” class=”” width=””]by Katharina Buchholz, Feb 22, 2019[/box] In this year’s Consumer Reports car survey, Subaru was named the brand…
Interview with Mr Jalaluddin, former fast bowler of Pakistan [box type=”shadow” align=”” class=”” width=””]Profile: Mr Jalaluddin is a former Pakistani…
Pakistan is China’s second largest trading partner in south Asia, while China is Pakistan’s second largest source of imports and…
[box type=”info” align=”” class=”” width=””]by Martin Armstrong, Oct 5, 2018[/box] According to the latest Best Global Brands report by Interbrand, Apple is still the most valuable…
[box type=”info” align=”” class=”” width=””]by Tim Bünning, Sep 28, 2018[/box] Toyota is the world’s sixth-largest company by revenue and it employs…
Interview with Mr Faisal Mubin Ganatra – CEO and Director, Malka Foods [box type=”shadow” align=”” class=”” width=””]Profile – Faisal Mubin…
[box type=”info” align=”” class=”” width=””]This article is written in collaboration with Visual Capitalist[/box] According to Forbes, the world’s 100 most valuable…
Various experts suggest that the Government of Pakistan needs review to the Free Trade Agreement (FTA) with our great friend…
[box type=”info” align=”” class=”” width=””]Ajay Patel, Manchester Metropolitan University[/box] Copycat products look very similar to the brand leader. In fact,…
We saw two successful tournaments of Pakistan cricket —Pakistan Super League in 2016 and 2017 and now the third edition…
Pakistani market currently has the presence of leading international fast food franchises and consumer brands, which are successfully doing their…
Brands are what the consumers buy. They usually have a trademark which protects them from use by others. A strong…
Wasim Akram, former Pakistan cricket great, who was leading wicket taker and was team captain now cricket commentator and currently…
With the induction of global brands and outlets, Pakistan’s retail sector at present witnessing a booming and impressive growth. The…
Branding a product is a buzz-word across the globe which brings about value of the product. In the brand-conscious society…
International brands are making fine entry into the Pakistan’s lucrative market by opening their franchises in mega cities and towns.…
REAL GDP GROWTH RATES (%) Region/Country 2015 2016 2017 2018 (P) India 7.9 6.8 7.2 7.7 Bangladesh 6.8 6.9 6.9…
Different research studies revealed that in this dynamic era of marketing revolution and impact of marketing activities on the life…
[box type=”info” align=”” class=”” width=””]Loizos Heracleous, Warwick Business School, University of Warwick[/box] [dropcap]A[/dropcap]pple is taking a calculated risk with the…
[dropcap]D[/dropcap]espite security concerns in Pakistan, the country has witnessed an influx of foreign retail brands. It is a fact that…
[dropcap]G[/dropcap]oogle is now the world’s most valuable brand. The annual ranking from Brand Finance says Google’s (GOOGL, -0.61%) monetary value…
Systematic collection of data on home-based workers and their contribution needs to be institutionalized [dropcap]G[/dropcap]rowing presence of foreign brands in…
DEMAND FOR POTATO SNACKS ARE ACCELERATING [dropcap]T[/dropcap]raditional eating habits of Pakistanis are changing. Processed foods sales are expanding. International quality…
Interview with Mr Salim Ghauri – CEO, NETSOL Technologies Inc [box type=”shadow” align=”” class=”” width=””]PROFILE: Mr Salim Ghauri is a…
Interview with Dr Saiyid Khusro Iqbal — Head of HR, General Tyre & Rubber Company (Pakistan) [box type=”shadow” align=”” class=””…
Interview with Mr Sultan Hamdani – Founder and partner, Maison Consulting Pakistan and Gulf Economist once again got a chance…
3G/4G SUBSCRIBERS IN PAKISTAN Operator CMPak (Zong) PMCL (Jazz) Telenor PTML (Ufone) Warid Total Technology 3G 4G 3G LTE 3G 4G…
[dropcap]Nestlé[/dropcap] Pakistan is proud to offer healthy and quality of brands/products in the market and has high aims to be…