[box type=”info” align=”” class=”” width=””]by Katharina Buchholz, Feb 22, 2019[/box] In this year’s Consumer Reports car survey, Subaru was named the brand…
Browsing: Brand
Interview with Mr Jalaluddin, former fast bowler of Pakistan [box type=”shadow” align=”” class=”” width=””]Profile: Mr Jalaluddin is a former Pakistani…
Pakistan is China’s second largest trading partner in south Asia, while China is Pakistan’s second largest source of imports and…
[box type=”info” align=”” class=”” width=””]by Martin Armstrong, Oct 5, 2018[/box] According to the latest Best Global Brands report by Interbrand, Apple is still the most valuable…
[box type=”info” align=”” class=”” width=””]by Tim Bünning, Sep 28, 2018[/box] Toyota is the world’s sixth-largest company by revenue and it employs…
Interview with Mr Faisal Mubin Ganatra – CEO and Director, Malka Foods [box type=”shadow” align=”” class=”” width=””]Profile – Faisal Mubin…
[box type=”info” align=”” class=”” width=””]This article is written in collaboration with Visual Capitalist[/box] According to Forbes, the world’s 100 most valuable…
Various experts suggest that the Government of Pakistan needs review to the Free Trade Agreement (FTA) with our great friend…
[box type=”info” align=”” class=”” width=””]Ajay Patel, Manchester Metropolitan University[/box] Copycat products look very similar to the brand leader. In fact,…
We saw two successful tournaments of Pakistan cricket —Pakistan Super League in 2016 and 2017 and now the third edition…
Pakistani market currently has the presence of leading international fast food franchises and consumer brands, which are successfully doing their…
Brands are what the consumers buy. They usually have a trademark which protects them from use by others. A strong…
Wasim Akram, former Pakistan cricket great, who was leading wicket taker and was team captain now cricket commentator and currently…
With the induction of global brands and outlets, Pakistan’s retail sector at present witnessing a booming and impressive growth. The…
Branding a product is a buzz-word across the globe which brings about value of the product. In the brand-conscious society…
International brands are making fine entry into the Pakistan’s lucrative market by opening their franchises in mega cities and towns.…
REAL GDP GROWTH RATES (%) Region/Country 2015 2016 2017 2018 (P) India 7.9 6.8 7.2 7.7 Bangladesh 6.8 6.9 6.9…
Different research studies revealed that in this dynamic era of marketing revolution and impact of marketing activities on the life…
[box type=”info” align=”” class=”” width=””]Loizos Heracleous, Warwick Business School, University of Warwick[/box] [dropcap]A[/dropcap]pple is taking a calculated risk with the…
[dropcap]D[/dropcap]espite security concerns in Pakistan, the country has witnessed an influx of foreign retail brands. It is a fact that…
[dropcap]G[/dropcap]oogle is now the world’s most valuable brand. The annual ranking from Brand Finance says Google’s (GOOGL, -0.61%) monetary value…
Systematic collection of data on home-based workers and their contribution needs to be institutionalized [dropcap]G[/dropcap]rowing presence of foreign brands in…
DEMAND FOR POTATO SNACKS ARE ACCELERATING [dropcap]T[/dropcap]raditional eating habits of Pakistanis are changing. Processed foods sales are expanding. International quality…
Interview with Mr Salim Ghauri – CEO, NETSOL Technologies Inc [box type=”shadow” align=”” class=”” width=””]PROFILE: Mr Salim Ghauri is a…
Interview with Dr Saiyid Khusro Iqbal — Head of HR, General Tyre & Rubber Company (Pakistan) [box type=”shadow” align=”” class=””…
Interview with Mr Sultan Hamdani – Founder and partner, Maison Consulting Pakistan and Gulf Economist once again got a chance…
3G/4G SUBSCRIBERS IN PAKISTAN Operator CMPak (Zong) PMCL (Jazz) Telenor PTML (Ufone) Warid Total Technology 3G 4G 3G LTE 3G 4G…
[dropcap]Nestlé[/dropcap] Pakistan is proud to offer healthy and quality of brands/products in the market and has high aims to be…
[dropcap]C[/dropcap]hina has multiplied its investment in Pakistan over the past one decade. Almost, no sector of the country’s economy has…
[dropcap]M[/dropcap]ost of the people working within the corporate sector in Pakistan are aware of the term CSR that stands for…
The following article is reprinted with permission from The Conversation, an online publication covering the latest research. (April 27, 2017…
[dropcap]I[/dropcap]f the quality and credibility of locally produced brands is taken as the criterion of the successful brands, Engro is…
[dropcap]O[/dropcap]ver the past 10 years, a little over a dozen Pakistani brands were launched in the global marketplace. Inspired by…
[dropcap]G[/dropcap]rowing presence of local and foreign brands in the Pakistani market has somewhat flourished a culture of brands in the…
[dropcap]T[/dropcap]he trend of foreign retail outlets is expanding into other products, services and brands in the country. Last year, Clarks,…
Interview with Mr Gul Mohammad Lot – Chairman, Mehran Group of Industries [box type=”shadow” align=”” class=”” width=””]PROFILE: Mr Gul Mohammad…
Interview with Mr Khushnood Aftab — CEO and Founder, Viper Technology (Pvt) Ltd [box type=”shadow” align=”” class=”” width=””]PROFILE: Mr Khushnood…
THE 10 MOST VALUABLE BRANDS IN THE WORLD Name & rank Description Name & rank Description 1. Google Brand value:…