Celebrating the 147th Birth Anniversary of “Work, Work, and only Work, and reaping success” (1876 – 1948) When retail says “I DO” to going digital: A marriage Made in PAKISTAN! In Pakistan, the devil does not wear Prada for the reason that our local fashion brands have produced remarkable growth in recent times, and have earned domestic and worldwide recognition. Pakistan’s fashion industry has a rich history rooted in traditional clothing and craftsmanship. In the middle of the 20th century, the emergence of small, regional clothing producers played a significant role in shaping the fashion arena. The fusion of traditional…
Author: Mehwish Maqbool Shaikh
A not so fancy Fairytale about an unregulated industry called “Cosmetic Procedures” Social media can have several negative impacts on young women in general, but, Body Image Issues are on the rise these days. It plays a huge role in perpetuating beauty standards, as platforms often showcase edited or filtered images, presenting an unrealistic portrayal of beauty. This leads to feelings of inadequacy when young women compare themselves to these altered images. Body image concerns are leading many girls to pursue extreme or numerous cosmetic procedures to achieve the perceived “perfect”look. The cosmetic treatment business is a multibillion-dollar industry and…