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Standing of the Pakistani brands in global arena

Pakistan is keeping pace with the world in terms of branding. The world has produced iconic brands such as Admiral Sportswear which is a British internationally recognized cricket, football and sportswear brand. Aigleis a leading French footwear and textile company. Airness is an apparel and footwear trademark. Arvind Limited, a textile manufacturer, produces denim, cotton shirting, knits and bottom weights fabrics. Ashworth is golf apparel company. Barking Irons is an apparel company. Bombay Dyeing’s products are bed linen, towels and furnishing. Bruno Banani is a German fashion company. Canterbury of New Zealand, a New Zealand based sports clothing company, focuses on rugby football. Cone Mills Corporation is a leading brand in textile manufacturing of denim, corduroy, flannel and other cotton fabrics.

Pakistani textile brands have received accolades from across the world for their quality, creativity and innovation. It is generally said that summer is incomplete without Gul Ahmed lawn suits. Sana Safinaz is deemed the name of the fashion icon in Pakistan and is enormously popular in Pakistan. Warda is a clothing brand in Pakistan which is second to none. Nadia Hussain by Shariq Textile Fabrics is a household brand. Firdous Lawn is popular for its designs and hues. Bareeze is internationally popular. Khaadi has somewhat become identity of Pakistan at the international level. Kayseria has become the name of modernity. The collection of Sapphire could never be missed by the quality lovers. Al Karam has matchless variety with modern look. There are many other renowned brands of Pakistan such as Nishat, Limelight, Ethnic, Needle Impressions, Ego, Satrangi, ELAN, Republic Woman Wear, Beech Tree, Crescent Lawn, Mausummery Lawn, Bonanza, Thredz, Leisure Club, Chenone, Generations, Shahid Afridi, Maria B, Deepak Perwani, Chinyere, HSY Hassan Sheheryar Yasin, Asim Jofa, Aamir Adnan, Nomi Ansari, Samsara, Junaid Jamshed, Zahra Ahmed, Tabassum Mughal, Ammar Belal, Bunto Kazmi, Nilofer Shahid, Zainab Chottani etc.

There are hundreds of leading local and foreign brands operating in Pakistan with marvelous reputation. Nestle Pakistan is deemed one of the best leading food companies in Pakistan. Dalda Foods (Pvt) Ltd is regarded by many the best brand of saturated vegetable oil. Mair Foods is a leading Pakistani brand which produces and exports the Basmati Rice, Long Grain White Rice, Parboiled Rice Broken Rice, Citrus and Mango fruits with the export destinations as Middle East, Asia, Africa, Europe and America. Mitchell’s Fruit Farms Limited is a household name in Pakistan as it is one of the oldest food companies in Pakistan. Murree Brewery is a beverage company which commands great reputation in the hearts of the Pakistanis. National Foods Limited, operating for last five decades, is a multinational company which has brought good reputation to Pakistan for its quality and taste. Mehran Food and Spice Industries is literally matchless in its taste and is valued by foreigners in a deluge of countries. Shan Food Industries is known as a great Pakistani brand not only in Pakistan but also in Europe, United Kingdom, United States, Middle East and over 65 countries across the globe. Shezan International Limited, a beverage manufacturing company, is known and loved by millions. United Industries Limited has got reputation for its quality for last six decades for its brands which are Kashmir Banaspati, Kashmir Premium Gold and Kashmir Canola Oil


The food brands of Karachi are second to none. Those who are from Karachi or visit Karachi should never miss having meal offered by Kabab-Ji, Karachi Broast, Jason’s Steak House, The Kababist, Mirchi, Cafe Zouk, Eaton, The Deli, Dua Restaurant, Chupa Rustom, Broadway Pizza, Red Apple Grill, 14th Street Pizza, Mandi House, Ridan House of Mandi etc.

Some of the leading and most frequently visited places of the foodies in Karachi comprise Shaikh Abdul Ghaffar Kebab House which is famous for its unique taste. Lal Qila has marvelous ambience along with an amazing variety of delicacies. Bar. B.Q Tonight is a must-not-miss place. Sajjad Restaurant compels Karachiites to travel long distance to enjoy a great evening with delicious meal. Nihari Inn is matchless in its taste. New Chullu Subhani Restaurant is a place to visit for the food which one could enjoy in Iran. Bundoo Khan Restaurant is one of the oldest and most famous restaurants for the young and the old alike. Shaheen Shinwari gives the pleasure of eating outside at an economical cost. Salt & Pepper Village has never lost its charm even after decades. Sattar Baksh must not be called a replica but a sumptuous venue and Chai Wala has its compelling fascination.

Pakistan is very much visible in the branding scene of the world, however, a lot more is yet to be done to catch up with the rest of the world.

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