Asia-Pacific is on track to become the biggest driver of demand for air travel, with nearly 4 billion passenger journeys expected over the next two decades, according to the International Air Transport Association. This means business-as-usual will not be enough for the hospitality industry to support the explosion of travelers. One of the trends behind this increasing demand is the “Instagram effect” which is influencing people to prioritise meaningful experiences over the need for luxury. Take Jasmine, for example. She is one of the 4 billion travelers thinking about her next trip – and she is considering either a year-end…
