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Cold calling techniques for sales success

Cold Calling is a technique in which sales representative reach people who previously have shown no interest in products or services. Cold Calling can be frustrating, you are bound to get unfriendly responses, mainly because the receiver has no idea who the caller is. Usually, when someone receives a sales call, they are likely to show zero-interest.

However, this should not disappoint you as a calling agent. Cold Calling is an ever-evolving market. When you are focused on the client instead of focusing on delivering your script, the tables turn. The first job for a salesperson is to get familiar with the prospect, and then proceed further. Here are some Cold Calling techniques to improve your conversion rate.

Study your market

If you already know what market you are targeting, you are already one step ahead of everyone else. Add value to the conversation with research. If you have some key information about the client, use it intelligently as it shows them that they matter.

Be concise in conversation

Prepare a concise and clear script. Prospects appreciate the extra efforts made by the caller, which means, they are likely to engage in a conversation with you.

Prepare an outline

If you’re going to talk on the phone, make sure you do it without any hesitation. The best way to eliminate dilly-dallying is by preparing a brief outline around what you are going to say. Not only does it help you communicate better, but it also shows your confidence and knowledge about the services the company is providing for the receiver.

Take time to cleanse your call list

Do your homework. Go through your call list and evaluate each profile in a detailed manner. In this way, you will be able to figure out whether a prospect is likely to make a purchase from you.

Plan the number of calls to make

It is always necessary to determine the number of calls you need to make. This helps you stay focused on your goal. Always remember, working in an organized manner will always help you improve cold calling techniques.

Prepare an opening statement

They say B2B Cold Calling can only be successful through powerful opening statements, after all, a caller has a limited time of a few seconds, before the receiver decides whether they would like to take the conversation forward. You could open your statement by sharing a professional achievement of the receiver, something that you found out through research.

Rejection isn’t final

Rejection helps you make smarter cold calls. It is easy for rejections to demotivate you, but we advise you to be persistent and not give up. Learn from your mistakes.

Create your timetable

Analyze the timings around which you receive the best results, and slowly you will know where to put in most of your efforts.

About ZRG

Founded in 1994, ZRG International is an ICT solutions company with a major focus on customer interaction technologies and solutions. We offer experience and innovation to help businesses manage customer relationship and achieve higher customer satisfaction and increased profitability.

ZRG has a proven track record of introducing innovations and exciting new possibilities in the customer communication areas. Our line of solutions cover all aspects of customer communication including customer contact center, CRM application suite, quality assurance suite, call center management tools, self-service automation tools, campaign management and teleconferencing. Our solutions are deployed at mission critical contact centers that are being used to provide information, assistance and services to millions of users each day through live agent and self-service based applications.

ZRG has an experienced and knowledgeable team capable of quickly designing and adding tailor-made features in our solutions for site-specific requirements. By using open standards systems, specifications and protocols, we ensure maximum flexibility and future growth of our solutions. We use innovative techniques to deliver latest features and integration capabilities in a most cost-effective manner. Our deployment team has successfully completed all our projects well before the deadlines.

Every day, on every project, we deliver value through our accumulated technical knowledge and project management skills. Our expertise delivers immediate benefits to our clients with cost and time savings. Our solution delivers increased operational efficiency and staff productivity to our valued clients. This is what we do. We deliver beyond expectations.

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