Clothing brands: economic fabric of tomorrowJanuary 26, 2026By Urooj Aijaz Value-added apparel exports, international branding, and digital platforms drive Pakistan’s clothing brands globally Leading brands like Khaadi, Gul Ahmed, and…
What your T-shirt reveals about ‘carbon colonialism’ and the global economy’s vast hidden emissionsMarch 14, 2022By PAGE Laurie Parsons, Royal Holloway University of London Where does your T-shirt come from? It’s a question that apparently can be…
Getting ready to brace mini Y2KNovember 29, 2021By Shabbir Kazmi There is no denying to the fact that Pakistan has to boost its exports to contain ever-growing trade deficit. Pakistani…
