Recently at a conference for freight forwarders everyone jointly agreed: if you’re the fastest to quote, you win the customer. What astonished me was what I heard in a conversation afterwards! “We are working in shifts now, 16 hours per day, to make sure we can quote fast and win new deals,” said one of the present forwarders. I was surprised that putting in more hours to send emails back and forth is a better solution for shipping companies than digitizing collaboration and automating tasks. The banking system solved this issue years ago with the introduction of the SWIFT system:…
