- PSL is Pakistan’s most powerful brand, representing national pride, unity and international recognition
Interview with Mr. Mansoor Aziz Abbasi, Lead Engineer Operations, ENAR Petroleum Refining Facility
PAGE: Tell me something about yourself:
Mansoor Aziz Abbasi: I am a chemical engineer with more than two decades of progressive experience in chemical plants and refinery operations. Since the beginning of my professional career in 2001, I have been extensively involved in plant operations, commissioning activities, system protection, and process safety, with a consistent focus on operational integrity, risk management, and performance optimization. During my career, I have worked with several well-reputed organizations, including Gatron Industries Ltd, Tuwairqi Steel Mills Ltd, Axis Environment Services, URS Inspection Services, and Tufail Chemical Industries Ltd. These assignments provided exposure to diverse industrial settings and enabled me to develop a strong, hands-on understanding of safety systems, regulatory compliance, inspection regimes, and best operational practices.
At present, I am associated with the ENAR Petroleum Refining Facility as a Lead Engineer, where I actively contribute to maintaining safe and reliable operations, improving efficiency, and strengthening a culture of continuous improvement. I bring a disciplined engineering mindset, a collaborative leadership approach, and a strong sense of responsibility toward sustainable and compliant industrial operations.
PAGE: What is your perspective about leading brands in Pakistan?
Mansoor Aziz Abbasi: Leading brands in Pakistan have demonstrated strong resilience and adaptability in a challenging economic environment. Their success is largely driven by a deep understanding of local market dynamics, consistent quality delivery, and the ability to build long-term customer trust. Many of these brands have sustained growth by prioritizing operational efficiency and customer loyalty. That said, to compete effectively at regional and global levels, Pakistani brands must place greater emphasis on innovation, strategic branding, and alignment with international standards. Sustainable growth will come from brands that balance strong local foundations with global best practices, particularly in sustainability, digital transformation, and quality assurance.
PAGE: How would you comment on Pakistan Super League (PSL) as a brand?
Mansoor Aziz Abbasi: Pakistan Super League (PSL) has rapidly emerged as one of Pakistan’s most powerful and recognizable brands. Beyond cricket, it represents national pride, unity, and a positive international image of Pakistan. Through professional management, strategic partnerships, and consistent brand positioning, PSL has successfully engaged audiences, sponsors, and international stakeholders. From a branding standpoint, PSL is a strong case study in how effective governance, transparency, and emotional connection can convert a sporting initiative into a globally marketable brand. With continued innovation and international engagement, PSL has the capacity to further enhance Pakistan’s soft image and commercial footprint worldwide.
PAGE: What is your standpoint on brand value and creating international brands by Pakistanis?
Mansoor Aziz Abbasi: Brand value is built over time through trust, quality, consistency, and strategic vision, rather than marketing alone. Pakistanis possess the technical capability, creativity, and entrepreneurial drive required to develop international brands; however, sustained execution and global positioning remain key challenges. To create globally competitive brands, Pakistani organizations must focus on robust quality systems, adherence to international compliance requirements, and customer-driven innovation. Strategic investment in research, branding expertise, and human capital development is essential. With the right ecosystem and long-term commitment, Pakistan has the potential to produce strong international brands across manufacturing, services, and technology sectors.
PAGE: What should be the policies of the government in supporting new brands?
Mansoor Aziz Abbasi: The government has a critical role in enabling the growth of new and emerging brands. Policy frameworks should emphasize ease of doing business, transparent regulations, tax incentives for startups, and access to affordable financing. Simplified procedures and reduced bureaucratic barriers can significantly accelerate entrepreneurial activity. Furthermore, government support should extend to skills development, innovation centers, export facilitation, and intellectual property protection. Strong public-private collaboration and consistent economic policies are essential to building confidence among investors and entrepreneurs. A stable and forward-looking policy environment will enable new brands to scale effectively and compete at the global level.