Author: Farhan Ahmed

Corporate communications is no longer a back-office function. For Pakistan’s insurers, it is a growth driver. The insurance industry in Pakistan stands at an inflection point. The companies that lead on corporate communications will not just win market share – they will help build the very trust that expands the market for everyone. That is a mandate worth acting on. Pakistan’s insurance sector sits at a pivotal moment where trust, awareness, and accessibility can be dramatically accelerated through smarter corporate communication. In a market still grappling with low penetration and widespread skepticism, communication is no longer a support function – it…

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