A Revolution Beyond Automation Generative AI has stepped into the marketing arena not as a back-end efficiency tool but as a creative power housere defining how brands imagine, design, and deliver their stories. Its rise represents a dramatic shift from traditional marketing models that depended on lengthy production cycles and rigid campaign structures. Today, AI systems can craft compelling copy, design visuals, analyze data, and even predict audience reactions in the time it once took to schedule a team meeting. The shift is not about replacing human creativity but expanding its reach. “Generative AI isn’t replacing creativity – It’s multiplying…
Author: Dr. Mahmood Ahmed Khan
Employee training has entered a new era—one defined not by routine instructions, but by the strategic transformation of organizational culture. As global markets evolve and workplace expectations shift, the companies that rise to the top will be those that treat learning not as an internal requirement but as a competitive advantage. Training is no longer a check-the-box initiative; it is the foundation upon which future resilience, innovation, and performance are built. Executives today face cultural challenges unlike any in recent memory, and the decisions they make around learning shape not only employee capability but the health and direction of the…
How Google’s Gemini is Revolutionising AI in Education The education sector is walking a fine line between using AI to enhance learning and preventing its misuse in academic work. As schools and universities reconsider their policies – ranging from full adoption to outright bans – technology companies are moving to shape the future of digital education. Google has stepped into the debate with a new initiative facilitating students aged 18 and above across Europe, the Middle East and Africa free yearly subscription to access its premium AI services that would typically cost several hundred dollars annually. The package includes Gemini…
Why a healthy work-life balance is a win-win Feeling overwhelmed at work or at home? Take a breather and read these tips on how to achieve work-life balance. Work-life Balance Shouldn’t be a Far-Fetched Dream Juggling career, family, and a social life can be challenging for workers and employers alike. You might have heard people talk about the concept of “work-life balance” and wondered how on earth anyone ever achieves it. There are so many demands from every facet of your life. And if you want to give everything 100%, it might seem inevitable that something will suffer. Part of…