Author: Dr. Azhar Rasool - Dr. Hammad Badar

* Investing in cold storage, logistics, and R&D can reduce food losses and enhance Pakistan’s potato competitiveness Potato is one of the major cash and exportable crops in Pakistan. This crop yields significant economic returns to growers and traders and nutritive value to consumers, not only in Pakistan but all over the globe. In recent years, potatoes have emerged as a major food item consumed fresh and in processed forms such as fries and chips. Despite rising consumer preferences for processed potato products, more than 90% of the production is consumed fresh, and only a smaller percentage is processed. The…

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