BYD Pakistan Receives Its Largest-Ever Shipment of NEVs at Karachi Port For Customer Deliveries
Mega Motor Company (MMC), the official partner of BYD in Pakistan, announced the arrival of a Roll on/Roll off (RoRo) vessel carrying more than 2000 BYD New Energy Vehicles (NEVs) at the Karachi Port, marking one of the largest consignments of BYD vehicles to arrive in Pakistan to date.
This shipment comes at a time when Pakistan’s transition towards NEVs continues to gather pace as consumers increasingly recognize the economic, environmental and technological advantages of electric mobility. This growing demand is thus reflected in the increasing scale of vehicle shipments into the country, reinforcing BYD’s commitment to making NEVs more accessible, supporting the broader shift towards a cleaner and more sustainable transportation future.
Speaking on the occasion, Danish Khaliq, Vice President – Sales & Strategy, BYD Pakistan – MMC, said: “This milestone reflects the growing confidence of Pakistani consumers in NEVs and the increasing momentum of Pakistan’s transition towards sustainable mobility. Amid evolving global supply chain challenges and unprecedented demand for BYD vehicles worldwide, we worked closely with our partner to strengthen supply planning and logistics. This shipment marks an important step in enhancing vehicle availability and reinforces our commitment to ensuring customers receive their vehicles in a timely and reliable manner. As demand continues to grow, we remain focused on delivering an exceptional ownership experience through world-class products, dependable aftersales support, and an expanding charging network that gives customers the confidence to embrace electric mobility across Pakistan.”
Lei Jian, Country Head, BYD Pakistan, further added: “BYD’s journey to becoming the world’s No. 1 NEV brand has been driven by a commitment to continuous innovation, quality and sustainable mobility. Pakistan is an important market in BYD’s global growth journey, and we remain committed to supporting its transition towards cleaner transportation by introducing world-class NEVs and strengthening our presence in the country. We thank our customers for the trust and confidence they’ve placed in our products, and we look forward to supporting the next phase of electric mobility in Pakistan.”
The arrival of the shipment via a Roll-on/Roll-off (RoRo) vessel further reinforces the scale and efficiency of modern automotive logistics. Purpose-built to transport vehicles safely and efficiently, RoRo vessels facilitate the movement of larger consignments, contributing to improved supply chain resilience and enhanced vehicle availability.
Faysal Bank Accelerates Groundbreaking of branch in Digitally Enabled Village Papnakha
Faysal Bank (FBL), has initiated a rural financial inclusion drive in Papnakha Village, Gujranwala, as part of ongoing efforts aligned with State Bank of Pakistan’s National Financial Inclusion Strategy 2024-28, marking a step toward expanding access to digital banking services in underserved areas.
The initiative is aimed at transitioning the village toward a cashless, digitally enabled ecosystem, in line with broader national efforts to promote financial inclusion and reduce reliance on informal cash-based transactions.
As part of the programme, FBL has broken ground on a dedicated branch in Papnakha Village, which is expected to improve access to formal banking services for local residents. The branch will support account opening, digital transactions, and other essential financial services.
FBL also conducted financial literacy sessions for community members, focusing on the use of digital financial tools and responsible banking practices. The engagement drew participation from residents, reflecting growing interest in formal financial services at the grassroots level.
The initiative has been implemented despite operational constraints, with stakeholders describing it as an early example of how targeted interventions can support financial inclusion in rural markets.
The development comes as Pakistan continues to push for greater financial inclusion through public-private collaboration, with banks playing a central role in expanding outreach and enabling digital adoption in remote areas.
AlHuda CIBE Successfully Concludes the 5th CIS Islamic Banking & Finance Forum 2026 in Uzbekistan
AlHuda Centre of Islamic Banking and Economics (AlHuda CIBE), UAE, successfully concluded the 5th CIS Islamic Banking & Finance Forum 2026, held on 9 July 2026 at the Hyatt Regency Tashkent, Uzbekistan. The international forum brought together policymakers, regulators, diplomats, central bankers, Islamic financial institutions, Takaful operators, FinTech companies, investors, Shariah scholars, academia and industry leaders from across the Commonwealth of Independent States (CIS) region and beyond to discuss the future direction of Islamic finance and its growing role in regional economic development.
The forum was officially inaugurated with a welcome address by Mr. Muhammad Zubair Mughal, CEO of AlHuda CIBE, who underscored the growing potential of the CIS region as an emerging hub for Islamic finance. He emphasized that enhanced collaboration among governments, regulators, financial institutions, investors, and development partners is vital to developing a resilient Islamic finance ecosystem capable of fostering sustainable economic growth and greater financial inclusion.
The inaugural session was honored by the participation of distinguished diplomatic representatives and senior officials, including Mr. Daniel Rakove, Economic and Commercial Unit Chief, United States Embassy; Mr. Elhadi Tarmant, Economics Affairs Diplomat, Embassy of Algeria; Ms. Diana Maksyutovna Aynetdinova, Counsellor, Embassy of Russia; Mr. Arhan Shah Anuar, Counsellor, Embassy of Malaysia; Mr. Fariz Mammadov, Counsellor, Embassy of Azerbaijan; Mr. Lee Valeriy Alexandrovich, Head of the Capital Market Ecosystem and Regulatory Innovation Unit, National Agency for Prospective Projects of the Republic of Uzbekistan; and Mr. Zafarjon Mustafaev, Chairman, Leasing Association of Uzbekistan. Their esteemed participation reflected the growing international recognition of Uzbekistan and the wider CIS region as emerging hubs for Islamic finance, ethical investment, and sustainable economic development.
The first technical session examined the development of a robust Islamic finance ecosystem across the CIS region through policy, regulation, education and market innovation. Distinguished speakers including Mr. Azamat Abdullayev, Mr. Hondamir Nausratkhujaev, Mr. Alexey Soluyanov, Mr. Muzaffar Husniddinov, and Ms. Nargiz Shiraliyeva shared valuable insights on Islamic banking models, AAOIFI standards, regulatory developments and human capital, highlighting the region’s growing commitment to advancing Islamic finance.
A high-level panel discussion on “The Strategic Role of the Islamic Finance and Takaful Industry in Attracting Foreign Investment” brought together prominent industry leaders, including Mr. Maksud Sabirov Abdugafurovich, Ms. Ifedayo Ogunshola, Mr. Nuriddin Lafizov, Mr. Semyon Artamonov, and Mr. Umid Khudayberdiev. The discussion emphasized the role of Islamic finance, Takaful and financial innovation in attracting investment, supporting SMEs, strengthening regional cooperation and promoting sustainable economic growth across the CIS region.
The forum’s innovation session showcased how emerging technologies are transforming Islamic finance. Mr. Ikeh Titus Adakole, Mr. Alijon Ravshanov, Mr. Sherzod Abdulkasimov, and Mr. Arman Akhanov highlighted the growing role of Islamic FinTech, blockchain, digital compliance and technology-driven financial solutions in expanding financial inclusion and supporting sustainable infrastructure development.
The concluding technical session focused on expanding Islamic finance as a catalyst for sustainable economic development. Presentations by Mr. Abdulmannan Abdulloh, Ms. Iroda Norova, Ms. Madina Bilalova, Mr. Hayotjon Azimov, Mr. Baxtiyor Shodiyev, and Mr. Shabyrov Nurlan emphasized ethics, Shariah governance, education financing, institutional development, sustainable funding models and the growing contribution of the Takaful industry to inclusive economic growth.
In his closing remarks, Mr. Muhammad Zubair Mughal reaffirmed AlHuda CIBE’s commitment to supporting governments, regulators and financial institutions through research, consultancy, professional education and international collaboration.
“The growing participation of policymakers, regulators, financial institutions and international experts demonstrates the increasing momentum of Islamic finance across the CIS region. By strengthening partnerships, enhancing regulatory frameworks and embracing innovation, the region is well positioned to become one of the world’s most dynamic emerging Islamic finance markets.”
The forum concluded with the presentation of participation certificates to speakers and delegates, reaffirming AlHuda CIBE’s continued commitment to fostering dialogue, knowledge sharing and strategic cooperation among regional and international stakeholders. The event further strengthened partnerships across the Islamic finance industry and reinforced the collective commitment to promoting sustainable economic development through inclusive financial solutions.
The success of the forum was made possible through the valued support of its sponsors, supporting partners, and media partners. Mac & Ro Capital FZC, UAE as the Gold Sponsor, O Gold served as the Technology Sponsor, and Open Space Financial Services Ltd., Nigeria as the Exhibition Sponsor. AlHuda CIBE extends its sincere appreciation to all sponsors, partners, and media collaborators whose continued support contributed significantly to the forum’s success, providing an exceptional platform for knowledge sharing, strategic networking, and the advancement of Islamic banking and finance across the CIS region and beyond.
DIB Pakistan Partners with Pakistan Mortgage Refinance Company to Expand Affordable Shariah-Compliant Housing Finance
DIB Pakistan has signed a PKR 6 billion Musharakah financing facility with Pakistan Mortgage Refinance Company Limited (PMRC) to expand access to affordable Islamic housing finance and supporting sustainable homeownership across Pakistan.
The initiative aligns with the Government of Pakistan’s vision to address the country’s housing shortage while fostering financial inclusion through Islamic banking.
Speaking on the occasion, Muhammad Ali Gulfaraz, Chief Executive Officer, DIB Pakistan, said, “DIB Pakistan remains committed to providing innovative, customer-centric, financial solutions that create lasting value for our communities. Our collaboration with PMRC represents an important step in strengthening our housing finance portfolio and expanding access to affordable home financing.”
Commenting on the partnership, Raheel Qamar Ahmad, CEO PMRC, said, “PMRC mission is to expand Pakistan’s housing finance market, by providing long-term liquidity to financial institutions. Our collaboration with DIB Pakistan is promising for a larger number of Pakistanis looking for affordable, Shariah compliant housing finance. We look forward to increased home ownership.”
The signing ceremony was attended by senior representatives from both organizations.
Loralai can emerge an agricultural, mineral and trade hub; peace, infrastructure and value addition are essential; district can add $1 billion annually: Mian Zahid Hussain
Mian Zahid Hussain, President Pakistan Businessmen and Intellectuals Forum (PBIF) & All Karachi Industrial Alliance (AKIA), Chairman National Business Group Pakistan (NBG), Chairman FPCCI Policy Advisory Board and Former Provincial Minister of Information Technology, has that Loralai district of Balochistan possesses economic potential in agriculture, horticulture, livestock, minerals and interprovincial trade. However, inadequate security, water and electricity shortages, poor road connectivity, limited processing facilities and a lack of skilled human resources are preventing the district from fully benefiting from its resources. He said that sustainable peace and secure trade routes are prerequisites for investment and industrial development. Therefore, Loralai’s economic planning and security arrangements must be modernised and integrated.
Mian Zahid Hussain said that Loralai covers 3,785 square kilometres and has a population of 272,000, of which nearly 78 percent lives in rural areas. Its economy largely depends on horticulture, livestock, mining and trade through the N-70 National Highway. The district connects Balochistan with Punjab, Khyber Pakhtunkhwa, Afghanistan and Central Asian markets, but this advantage requires a coordinated government strategy. He said that more than 62 percent of Loralai’s population is below the age of 20. This young population can become a major economic strength if provided with education, technical training and employment. However, the lack of opportunities is contributing to unemployment, poverty, informal trade and crime. With an overall literacy rate of 43 percent and female literacy of around 31 percent, the government should introduce vocational courses in digital skills, mining machinery, solar technology, food processing, heavy transport and women’s skills development.
Mian Zahid Hussain said that Loralai’s olives, almonds, apples and apricots can secure a prominent place in domestic and international markets. The silver award received by Loralai olive oil at the 2025 New York International Olive Oil Competition reflects the quality of its agricultural products. However, farmers are unable to fetch fair prices due to the absence of cold storage, grading, packaging, certification, branding and modern transportation. He stressed the need for an integrated agro-processing zone, cold-chain facilities, fruit-drying units, olive-oil extraction plants and international-standard packaging centres. These facilities would reduce post-harvest losses, improve farmers’ incomes and create employment.
Mian Zahid Hussain said that Loralai also possesses reserves of fluorite, marble, coal and other minerals, but exporting them in raw form provides limited benefits to the local economy. Fluorite processing, marble cutting and polishing, mineral grading and other value-added units should be established. The proposed Marble City and mineral-processing cluster should be completed without delay, while an appropriate share of mineral royalties should be spent on roads, hospitals, education, water supply and mine workers’ safety. He said that Loralai’s economic development cannot be separated from its security situation. Limited resources, inadequate vehicles, weak communication systems and difficulties in reaching remote areas are affecting the police and Levies Force. Inadequate security on the N-70 National Highway, in mining areas and at commercial sites increases transport costs, insurance premiums and business risks, discouraging investors. He called for a Safe City project, modern surveillance at entry and exit points, coordinated checkpoints along the N-70, a CCTV network, rapid-response vehicles and digital communication between the police and Levies Force. Intelligence-based operations should be conducted along commercial routes and in mineral areas, while the writ of the state should be strengthened to curb smuggling, highway crime and illegal weapons.
Mian Zahid Hussain said that the N-70 National Highway is the economic lifeline of Loralai and northeastern Balochistan. Making it secure, wider and usable throughout the year, together with truck terminals, rescue centres, warehouses, cold storage and cargo-handling facilities, could increase trade between Punjab and Balochistan. Road closures caused by accidents, disputes or security incidents disrupt the movement of agricultural produce and minerals, harming farmers, traders, transporters and consumers. He said that agriculture in Loralai largely depends on groundwater and tube wells, while continuous extraction has lowered the water table to a dangerous level. The government should promote drip irrigation, rainwater harvesting, small reservoirs for groundwater recharge and efficient irrigation systems. Uncontrolled extraction through solar-powered tube wells must also be regulated.
Mian Zahid Hussain proposed the appointment of an empowered District Economic Commissioner to coordinate with the district administration, police, Levies Force, FPCCI, provincial government, financial institutions, investors, tribal leadership and local business community. He concluded that planning, stronger state authority, modern infrastructure, value addition and local participation could transform Loralai into a major agricultural, mineral, commercial and export centre. With proper development of its resources and trade potential, the district could add economic activity and revenues of one billion dollars annually.
Zong Advances Airport Exclusive Connectivity with 5G-Ready Infrastructure and Customer Facilitation at Islamabad International Airport
Zong, Pakistan’s leading technology services enterprise, has officially commenced the deployment of its exclusive 5G-ready Indoor Building Solution (IBS) as the only telecom operator at Islamabad International Airport, alongside the establishment of a Customer Facilitation Desk, marking a significant milestone in advancing next-generation digital infrastructure. The initiative will deliver seamless and high-speed indoor network coverage across the airport while enabling travellers to access instant SIM activation, data services, and dedicated on-ground customer support. As Pakistan advances toward a digitally connected future, this initiative lays the foundation for intelligent services and next-generation travel experiences powered by 5G.
With the deployment of its 5G-ready IBS, Zong will significantly enhance Customer Experience across key airport facilities, ensuring uninterrupted high-speed connectivity across passenger terminals.
The inauguration ceremony was attended by senior leadership from Zong, the Pakistan Airports Authority (PAA), and Huawei Global, reaffirming their collective commitment to advancing Pakistan’s digital transformation through 5G-ready infrastructure and strategic collaboration across the aviation ecosystem.
Speaking at the ceremony, Mr. Mao Weiliang, Chief Technical Officer, Zong, said: “Connectivity is no longer just about communication, it is the backbone of intelligent travel, digital services and economic growth. Through our collaboration with our partners, we are building a future-ready 5G digital ecosystem at the Islamabad International Airport, that enhances today’s passenger experience while preparing Pakistan for the next era of smart aviation. This initiative reflects the enduring technology partnership between China and Pakistan and our shared vision of delivering ultimate technology experience to the people of Pakistan. As we move toward full-scale 5G services at Islamabad International Airport, we remain committed to accelerating Pakistan’s digital transformation through innovation, collaboration, and trusted technology.”
Mr. Faheem Durrani, Executive Director Sales & Distribution, Zong, added: “At Zong, every customer touchpoint is an opportunity to deliver a better digital experience. By bringing our Customer Facilitation Desk together with 5G-ready infrastructure at Islamabad International Airport, we are making it easier for travellers to stay connected while strengthening our commitment to seamless service delivery. As Pakistan’s digital ecosystem continues to evolve, we remain focused on expanding customer access to innovative technology solutions that create meaningful value wherever our customers are.”
On this occasion, Mr. Aftab Gillani, Airport Manager, Islamabad International Airport, also stated:
“Today’s travellers expect airports to provide seamless digital experiences alongside world-class physical infrastructure. The deployment of Zong’s 5G-ready Indoor Building Solution and Customer Facilitation Desk is strengthening our ability to deliver reliable connectivity, enhance passenger convenience, supporting the evolving needs of modern aviation. We value this collaboration as an important step toward creating a smarter and more digitally enabled airport.”
The initiative forms part of Zong’s long-term strategy to build intelligent digital infrastructure across Pakistan’s major transit hubs. By combining trusted 5G connectivity with AI Enablement, Diversified Products & Services, and an unwavering focus on delivering the Ultimate Customer Experience, Zong continues to accelerate the Digital Pakistan agenda while creating smarter, more connected travel experiences for millions of passengers.
By expanding 5G-ready infrastructure and instant customer facilitation to Islamabad International Airport, this partnership will help shape a more connected, inclusive and future-ready Pakistan.
29% Drop in Cotton Cultivation Area Threatens Rural Livelihoods and Textile Exports; Immediate Launch of ‘National Cotton Revival Programme’ Necessary to Avert Crisis: Mian Zahid Hussain
President Pakistan Businessmen and Intellectuals Forum and All Karachi Industrial Alliance, Chairman National Business Group Pakistan, Chairman FPCCI Policy Advisory Board and Former Provincial Minister Mian Zahid Hussain has said that the Pakistan Bureau of Statistics’ Agricultural Census 2024–25 has identified several serious risks to the country’s agricultural sector. The 29 percent decline in the area under cotton cultivation has created difficulties for farmers, rural employment, industrial production and the country’s largest export sector.
Mian Zahid Hussain said that according to the Agricultural Census, the area under cotton cultivation stood at 9.23 million acres in 2010, but declined by 29 percent to only 6.51 million acres in 2024. In contrast, the area under wheat, rice, maize, orchards and fodder increased during the same period. Cotton now accounts for only approximately eight percent of the country’s total cropped area. Last year, cotton was cultivated on 3.83 million acres in Punjab, 1.83 million acres in Sindh and approximately 840,000 acres in Balochistan. He said that the reduction of approximately 2.72 million acres in the area under cotton cultivation in 14 years, cannot be regarded as a routine change in crop selection. Cotton is the primary raw material for Pakistan’s textile and apparel industry and supports the livelihoods of farmers, agricultural workers, ginning factories, spinning mills, oil mills, transporters, traders and thousands of small businesses operating in cotton-producing districts. Cottonseed cake, an important source of animal feed, is also obtained from this crop. A decline in cotton cultivation does not affect farmers alone; it damages the entire local economy, reduces rural incomes and weakens industrial activity.
Mian Zahid Hussain said that during the first nine months of FY2025–26, the textile sector accounted for approximately 59.6 percent of Pakistan’s total exports and generated about 13.5 billion dollars in foreign exchange earnings. The Pakistan Economic Survey has also highlighted the shortage of domestically produced cotton, while cotton cloth exports recorded a decline of 10.9 percent. He said that if the decline in domestic cotton production continues, dependence on imported cotton will increase, resulting in the contraction of the agricultural economy, greater poverty and higher production costs. It will also place additional pressure on foreign exchange reserves and further weaken the competitiveness of Pakistani exporters in international markets. He added that farmers are moving away from cotton cultivation because of low and uncertain returns, expensive and substandard seeds, high prices of fertilisers and agricultural chemicals, electricity and water shortages, climate change, pest attacks and an ineffective pricing system. Until cotton is made more profitable, secure and less risky than competing crops, appeals to farmers to increase cotton cultivation will not produce meaningful results.
Mian Zahid Hussain demanded that the federal and provincial governments immediately formulate a coordinated National Cotton Revival Programme. Before the sowing season, farmers should be provided with certified, high-yielding and climate-resilient seeds that are resistant to pests. Strict and indiscriminate action should be taken against counterfeit seeds, substandard fertilisers and fake agricultural chemicals. Agricultural research institutions should be directly connected with farmers, while modern pest-surveillance systems, weather-forecasting services and agricultural advisory facilities should be established in all major cotton-producing districts. He said that the support price for cotton should be announced well before the sowing season, and an effective market-intervention mechanism should be established to ensure its implementation. Farmers should be provided with low-interest agricultural loans, crop insurance, timely canal water and easy access to modern agricultural machinery. Cotton zoning should be introduced in areas naturally suitable for cotton cultivation to prevent further loss of cotton acreage to water-intensive or competing crops.
Mian Zahid Hussain said that the Agricultural Census has also highlighted other structural weaknesses in the country’s agricultural sector. The number of farms in Pakistan increased from 8.26 million to 11.10 million, but the average farm size declined from 6.4 acres to 5.3 acres. The number of fragmented farms increased by 76 percent, while an average fragmented farm now consists of seven separate plots. This situation is making mechanised farming, efficient irrigation management and commercially viable agriculture increasingly difficult, particularly for small farmers. He said that the Agricultural Census should not be ignored as merely a statistical document. Its findings should be converted into actionable policies, provincial targets and district-level implementation plans. The revival of cotton is not merely an issue concerning farmers; it is directly linked with industrial development, the employment of millions of people, textile exports, foreign exchange reserves and overall economic stability.
Mian Zahid Hussain warned that if timely measures are not taken, Pakistan’s dependence on imported cotton will increase, and the country’s valuable foreign exchange will go into the pockets of foreign farmers instead of supporting Pakistani farmers. At the same time, Pakistan’s most important export value chain will become even weaker.
Daily Fuel Pricing Mechanism Be Introduced Through Broad-Based Consultation. Committee of Experts and Consumers Needed to Formulate Daily Prices: Mian Zahid Hussain
President Pakistan Businessmen and Intellectuals Forum & All Karachi Industrial Alliance, Chairman National Business Group Pakistan, Chairman FPCCI Policy Advisory Board and Former Provincial Minister Mian Zahid Hussain has said that shifting petroleum prices from weekly to daily determination is an important economic reform, but it should not be implemented without complete transparency, a clearly defined mechanism and meaningful consultation with oil marketing companies and petrol-pump owners. He said that according to the government, daily price determination will reduce political intervention, limit opportunities for extraordinary profits and allow changes in international oil markets to be reflected more quickly in domestic prices. OGRA has indicated that it will publish daily price data, while the new system is also expected to cover the Inland Freight Equalisation Margin, refinery adjustments, stock management and a mechanism for subsequently adjusting price differences.
Mian Zahid Hussain said that the proposed measures and rules must be finalised before full implementation because petroleum prices directly affect transport, agriculture, industry and household expenditure. The latest increase demonstrates the risks associated with the new system. From July 18, the price of petrol was increased by Rs. 5.44 per litre to Rs. 316.15, while high-speed diesel rose by Rs. 31.05 to Rs. 354.35 per litre. He said diesel is widely used in trucks, public transport, tractors, harvesting machinery, construction equipment and electricity-generating units. Therefore, an increase of more than Rs31 per litre will immediately raise freight charges, food-distribution costs, agricultural expenditure and industrial production costs.
Mian Zahid Hussain said that the Sensitive Price Indicator had already increased by 1.40 percent during the week ending July 16 and reached 357.61. Since the latest diesel-price increase took effect after that reporting period, its full impact may become visible in the coming weeks through higher transport fares and increases in the prices of vegetables, flour, construction material and other essential goods. He said that the Oil Companies Advisory Council has described daily pricing as an important step towards deregulation, competition and market-based price determination. However, oil marketing companies, refineries and industry representatives have also raised serious concerns regarding supply-chain operations, timely availability of data, valuation of existing stocks and the sale of fuel purchased at one price after a new price becomes effective. Rapid changes in prices may create major transparency and reconciliation issues if these matters are not resolved in advance.
Mian Zahid Hussain said that petrol-pump owners have strongly opposed the policy in its present form and have warned of nationwide protests and a possible strike. They maintain that daily price revisions could cause losses on existing stocks, disrupt oil-tanker movements and create administrative complications at approximately 15,000 retail outlets. He said that the credibility of the daily pricing system will depend on whether every change in international oil prices is passed on to consumers promptly in exact consequence. Increases must not be transferred immediately while reductions are delayed. OGRA should online publish a complete daily price calculation showing the international benchmark, exchange rate, import premium, ex-refinery price, freight margin, petroleum levy, carbon levy, OMC margin and dealer commission.
Mian Zahid Hussain proposed the establishment of a broad-based committee comprising the government, OGRA, State Bank, economic experts, FPCCI, relevant stakeholders and consumers to oversee the daily pricing framework. He further said that a uniform implementation time across the country and a transparent mechanism for adjusting differences in the value of existing stocks are essential. Daily pricing may improve transparency, but it must not become a source of daily uncertainty for businesses and consumers. The government should implement the system only after securing stakeholder consensus, ensuring uninterrupted supplies and guaranteeing that every reduction in international prices is passed on to consumers with the same speed as an increase.
IMC Brings Pakistan’s Young Girls to the Forefront of Leadership Through Toyota Maimaar 2026
Indus Motor Company (IMC), through its flagship corporate social responsibility platform Concern Beyond Cars, continues to strengthen its leadership in girls’ empowerment and youth development by creating transformative opportunities for Pakistan’s future leaders. As the first-ever Title Sponsor of Toyota Maimaar 2026, organized by Youth Impact, IMC has reaffirmed its commitment to equipping young girls with the confidence, leadership skills and experiences needed to contribute meaningfully to Pakistan’s future.
As part of this landmark initiative, IMC sponsored the participation of 50 young girls, including 25 students from the Toyota Goth Education Program (T-GEP), enabling them to participate in the four-day wilderness-based leadership camp held in the scenic Sharan Forest, Kaghan. Through immersive outdoor learning, leadership challenges, teamwork exercises and mentorship sessions, participants developed resilience, confidence, emotional intelligence and decision-making skills essential for becoming tomorrow’s leaders.
Toyota Maimaar 2026 brought together 87 young girls aged 16–25 from 27 districts and more than 45 universities across Pakistan. The program provided a unique platform for participants from diverse backgrounds to collaborate, challenge themselves and strengthen their leadership potential through Youth Impact’s experiential learning model.
The initiative reflects IMC’s long-standing commitment to education, girls’ empowerment and youth development under Concern Beyond Cars. As Toyota celebrates 35 years in Pakistan, IMC continues to invest in initiatives that enable young people to realize their full potential and contribute positively to society.
At the heart of this commitment is the Toyota Goth Education Program (T-GEP), one of IMC’s flagship education initiatives dedicated to providing quality education to girls from underserved communities. By extending opportunities beyond the classroom and enabling T-GEP students to participate in national leadership platforms such as Toyota Maimaar and Markhor, IMC is ensuring that underprivileged girls have the opportunity to learn, compete and lead alongside youth from across Pakistan. Through these initiatives, the company is helping bridge opportunity gaps and empowering young girls to become confident leaders capable of shaping a brighter future for themselves, their communities and the nation. Commenting on the initiative, Ali Asghar Jamali, Chief Executive Officer, Indus Motor Company, said:
“At Indus Motor Company, we believe Pakistan’s greatest strength lies in its youth, especially its young girls, who deserve equal opportunities to learn, lead and succeed. Through our ‘Concern Beyond Cars’ philosophy, we are committed to investing in people and creating pathways that empower the next generation. We are proud to become the first-ever Title Sponsor of Toyota Maimaar, providing young girls with a unique platform to develop leadership, resilience and confidence beyond the classroom. Equally important is our Toyota Goth Education Program, through which we continue to provide underprivileged girls with access to quality education and transformational experiences that place them on par with youth from across the country. By investing in their potential today, we are contributing to a stronger, more inclusive and more prosperous Pakistan tomorrow.”
Through strategic initiatives such as the Toyota Goth Education Program, Toyota Maimaar and Markhor, IMC continues to transform its Concern Beyond Cars philosophy into meaningful action. By investing in education, leadership development and equal opportunities for young girls and youth, IMC is emerging as a leading corporate contributor to girls’ empowerment and youth development in Pakistan, creating sustainable social impact that extends far beyond the automotive industry.
Misleading Narratives Should Not Distract from Pakistan’s Fight Against Illicit Trade: Umeed-e-Sehar
Umeed-e-Sehar has expressed concern over recent discussions in the Senate that sought to question the government’s tobacco policy, warning that misleading narratives risk diverting attention from Pakistan’s real challenge – the country’s growing illicit economy. The organization said that these arguments have surfaced at a time when the Federal Board of Revenue (FBR) has significantly intensified enforcement against illicit trade, raising concerns that vested interests are attempting to undermine the government’s crackdown on illegal businesses.
The organization noted that while public debate is an important part of policymaking, discussions must remain evidence-based and should not inadvertently advance narratives that benefit illicit operators. At a time when enforcement agencies are making tangible progress against tax evasion and illegal trade, shifting the focus away from illicit markets only weakens national efforts to protect public revenues and strengthen Pakistan’s documented economy.
Umeed-e-Sehar observed that the FBR has substantially enhanced enforcement operations against illicit trade across multiple sectors, including tobacco, sugar, fertilizer and cement. According to official FBR data, authorities conducted 66 raids during May 2026, seizing more than 81.8 million illicit cigarette sticks, with an estimated duty and tax impact exceeding Rs.331 million. These actions reflect one of the strongest enforcement drives in recent years and demonstrate the government’s commitment to dismantling the illicit economy.
“It is unfortunate that misleading narratives are being promoted during discussions in the Senate at a time when Pakistan is witnessing one of its strongest enforcement drives against illicit trade”, said Muhammad Jamil Arif, spokesperson for Umeed-e-Sehar.
He said instead of weakening public confidence in enforcement efforts, all stakeholders should support actions that curb illegal businesses, protect national revenues and create a level playing field for legitimate industry.
“We commend the Federal Board of Revenue and all relevant enforcement institutions for their continued efforts and encourage the government to further strengthen its crackdown against illicit trade across all sectors”, he added.
Umeed-e-Sehar reiterated that Pakistan’s fight against illicit trade requires consistent enforcement, evidence-based policymaking and constructive public discourse.
UBL Launches ‘Building Pakistan’s Future’ – A PKR 40 Billion Nation-Building Initiative
Landmark initiatives in education, stability of financial markets and agriculture underscore UBL’s vision of creating long-term national impact
United Bank Limited (UBL), Pakistan’s largest bank by deposits, today announced three landmark national development initiatives involving commitments of up to PKR 40 billion, reinforcing its belief that the country’s leading financial institutions must play an active role in shaping Pakistan’s long-term economic and social future.
Spanning education, stability of financial markets and agriculture, these initiatives represent one of the largest private sector commitments towards nation building in recent years and reflect UBL’s strategy of creating sustainable value that extends well beyond traditional banking.
Transforming Pakistan’s Agricultural Ecosystem
Recognizing agriculture as the backbone of Pakistan’s economy, UBL is establishing a dedicated agricultural subsidiary with investment of up to PKR 8 billion.
The subsidiary will focus exclusively on building an integrated ecosystem for farmers by providing research and development support for Pakistan’s farmers, technology-driven advisory services aimed at improving productivity, profitability and sustainability, timely access to high-quality agricultural inputs, affordable agricultural financing, market access & trade facilitation, modern logistics and supply chain solutions.
By combining knowledge, financing and market connectivity on a single platform, the initiative seeks to transform the agricultural value chain, improve farm incomes and contribute to Pakistan’s food security and export competitiveness.
Investing in Pakistan’s Future Through Education
UBL has committed PKR 10 billion towards establishing a university in Pakistan. This commitment will be matched by an equal contribution from the Bestway Foundation, bringing the combined investment of up to PKR 20 billion.
The proposed institution aims to become a centre of excellence for teaching, research, innovation and leadership development, producing graduates capable of competing with the very best universities around the world while contributing meaningfully to Pakistan’s future.
Strengthening Financial sector of Pakistan
UBL has also committed up to PKR 22 billion to provide necessary capital to Khushhali Microfinance Bank (KMBL). The investment comes at a critical time for the institution, which has faced significant financial challenges in recent years. KMBL had negative equity of PKR 16.15 billion as on December 31, 2025. UBL’s investment would help strengthen the financials of KMBL and help in stability of financial markets of Pakistan.
A Vision Beyond Banking
Speaking on the occasion, Mr. Muhammad Jawaid Iqbal, President & CEO of UBL, said:
“As Pakistan’s leading bank, we believe our responsibility extends beyond traditional banking. We have a broader obligation to contribute meaningfully to the country’s long-term development. These initiatives represent strategic investments in Pakistan’s future by strengthening three of its most important pillars – education, stability of financial markets and agriculture.
- A university will help shape future leaders and innovators.
- Providing necessary capital to KMBL will strengthen the financial markets of Pakistan.
- Our agriculture platform will empower farmers with knowledge, financing, technology and market access.
Together, these initiatives reflect UBL’s unwavering commitment to creating sustainable national impact and supporting Pakistan’s long-term prosperity.”
Building Pakistan’s Future
Collectively representing a commitment of PKR 40 billion, these initiatives demonstrate UBL’s conviction that long-term national progress requires sustained investment in people, institutions and productive sectors of the economy.
While UBL remains committed to delivering strong financial performance and creating value for its shareholders, the Bank is equally committed to creating lasting value for Pakistan by investing in the country’s future, strengthening the financing markets and enabling inclusive and sustainable economic growth.
SBP’s Revised SME Definition Welcomed: SMEDA, FBR, SECP Should Adopt Uniform SME Definition: Mian Zahid Hussain
President Pakistan Businessmen and Intellectuals Forum & All Karachi Industrial Alliance, Chairman National Business Group Pakistan, Chairman FPCCI Policy Advisory Board and Former Provincial Minister Mian Zahid Hussain has said that the State Bank of Pakistan’s revised definition for micro, small and medium enterprises is a timely, positive and business-friendly decision. He said the revised classifications reflect the economic realities created by rising business costs, inflation and changes in the value of the rupee. The decision could enable a larger number of businesses to qualify for SME financing and related banking facilities.
Mian Zahid Hussain said that under the revised definition, effective July 16, 2026, a business with annual sales of up to Rs30 million will be classified as a microenterprise. A business with annual sales of more than Rs30 million and up to Rs400 million will be classified as a small enterprise, while an entity with annual sales exceeding Rs400 million but not more than Rs2 billion will fall within the medium-enterprise category. A micro, small or medium enterprise operating for up to five years will be treated as a start-up. He said the decision would particularly benefit businesses whose turnover had increased because of inflation and higher input costs, even though their financial and operational capacity remained substantially below that of large corporate entities. However, he clarified that classification as an SME would not guarantee automatic approval of financing. Banks would continue to assess loan applications on the basis of cash flows, credit history, repayment capacity, financial position and risk profile.
Mian Zahid Hussain said that, according to the latest State Bank data, SME financing stood at approximately Rs854 billion at the end of March 2026. This represented only 7.63 percent of total domestic private-sector financing, while the number of SME borrowers was approximately 312,355. He said these figures demonstrated that considerable scope remained for expanding SME lending in Pakistan. The revised prudential regulations also provide for processing a complete financing application within 15 working days and encourage digital applications, credit scoring, technology-based assessment and cashflow-based lending.
Mian Zahid Hussain observed that the State Bank, SMEDA, the Federal Board of Revenue and the Securities and Exchange Commission of Pakistan currently use different definitions, eligibility limits and classification criteria for SMEs. These inconsistencies create confusion for businesses and complicate access to financing, taxation benefits, regulatory concessions and government support programmes. He said all national institutions should adopt a common basic definition of an SME and align their respective policies with that framework. At present, the State Bank’s definition is primarily based on annual sales. In contrast, the FBR’s SME tax regime mainly covers manufacturing businesses with annual turnover not exceeding Rs250 million. Businesses with turnover of up to Rs100 million fall under Category One, while those with turnover above Rs100 million and up to Rs250 million are placed in Category Two. He added that the SECP’s classification, which is mainly used for financial-reporting purposes, considers paid-up capital, annual turnover and the number of employees. Under this framework, the turnover ceiling for a small private company is Rs100 million, while a medium-sized private company may have turnover below Rs1 billion.
Mian Zahid Hussain said that the State Bank’s revised turnover thresholds should be adopted as the basic national classification for SME because they are simple, updated and neutral across business sectors. He urged that the Ministry of Industries and Production, State Bank, FBR, SECP and SMEDA should jointly develop a uniform core definition, establish a central SME registry and review the applicable thresholds every three years. He concluded that a uniform identification framework would reduce compliance difficulties, improve the reliability of official statistics and make access to financing, tax incentives, public procurement and development programmes more transparent and efficient.
GSP+ is a Lifeline for Pakistani Exports: Cannot Afford Complacency Over Swift Reforms and Effective Diplomacy to Safeguard Billions in Exports: Mian Zahid Hussain
President Pakistan Businessmen and Intellectuals Forum & All Karachi Industrial Alliance, Chairman National Business Group Pakistan, Chairman FPCCI Policy Advisory Board and Former Provincial Minister Mian Zahid Hussain has said that Pakistan cannot afford any complacency regarding its GSP+ status, as preferential access to the European Union is critically important for exports, employment, industrial production and foreign exchange earnings. He said that the European Union’s latest assessment of implementation of the Generalised Scheme of Preferences during 2023–2025 has identified shortcomings in Pakistan’s compliance with some of its obligations. While Pakistan has expressed disappointment over what it considers an insufficiently balanced assessment, the matter should be handled through constructive engagement, effective diplomacy and accelerated domestic reforms rather than confrontation.
Mian Zahid Hussain said that Pakistan’s economic stakes are enormous. Pakistan exported goods worth approximately €8.7 billion to the European Union in 2025, while total bilateral trade in goods reached around €12.2 billion. The EU accounted for about 14.1 percent of Pakistan’s total trade and remains one of the country’s most important export markets. He said Pakistan is presently the largest beneficiary of the EU’s GSP+ arrangement. More than 85 percent of Pakistan’s exports to the EU, including a substantial share of textiles and clothing, enter the European market duty and quota free. Around 89 percent of textile and clothing products imported by the EU from Pakistan benefit from preferential tariff treatment, demonstrating how deeply the country’s textile value chain is connected with the scheme.
Mian Zahid Hussain observed that textiles and apparel are Pakistan’s largest export industry and employ millions of workers directly and indirectly. Therefore, any deterioration in preferential access to Europe could increase duties and taxes on Pakistani products, reducing their competitiveness against regional exporters and adversely affect textile production, investment, employment and foreign-exchange earnings. He said that Pakistan’s GSP+ benefits are not being withdrawn immediately as the new EU GSP Regulation will become applicable from January 1, 2027, and existing GSP+ beneficiaries will have to qualify under an expanded framework. The number of international conventions linked with the arrangement will increase from 27 to 32, covering human rights, labour standards, environmental protection, climate commitments and good governance. He further added that existing beneficiaries will continue receiving GSP+ preferences during a transition period until December 31, 2028, but countries wishing to continue under the scheme thereafter must submit a fresh application and demonstrate credible implementation of their commitments.
The veteran business leader said that Pakistan should use this transition period wisely instead of waiting until the deadline approaches. He urged the federal government to establish a high-level GSP+ coordination mechanism comprising the Ministries of Commerce, Foreign Affairs, FPCCI, Human Rights, Overseas Pakistanis and Human Resource Development, Climate Change, provincial governments and representatives of the business community. He said progress on legislation alone would not be sufficient; implementation, documentation and verifiable results would be equally important in convincing European institutions.
Mian Zahid Hussain said Pakistan has already undertaken important legislative and institutional reforms since receiving GSP+ status in 2014, and these achievements should be communicated effectively to European policymakers. He said that the European Union’s demand for implementing additional conventions is beneficial not only for exports but also for Pakistan’s society. He further noted that that GSP+ is not merely a diplomatic facility; it is an economic asset for Pakistan. Protecting preferential access to the European markets means protecting exports, factories, jobs and valuable foreign-exchange earnings. The government and private sector must therefore work together to ensure that Pakistan comfortably qualifies under the new GSP+ framework.
Inaugural Issuance of Short-Term Government of Pakistan (GoP) Hybrid Sukuk
The Ministry of Finance (MoF), in collaboration with the State Bank of Pakistan (SBP), the Securities and Exchange Commission of Pakistan (SECP), Joint Financial Advisors (JFAs) – BIPL, DIB, BAFL led by Meezan Bank Limited (MEBL), together with the Capital Market Infrastructure Institutions (CMIIs); Pakistan Stock Exchange Limited (PSX), National Clearing Company of Pakistan Limited (NCCPL) and Central Depository Company of Pakistan Limited (CDCPL) has successfully completed the inaugural issuance of the Short-Term Government of Pakistan Hybrid Sukuk on July 22, 2026, marking a significant milestone for Pakistan’s capital market.
The inaugural issuance introduces 3-month and 6-month Shariah-compliant instruments backed by the sovereign credibility of the Government of Pakistan, extending the range of tenors available under the GoP Sukuk program. The addition of short-term instruments broadens the investment avenues available to investors, supports liquidity management across the Islamic financial system, and further deepens the domestic Shariah-compliant debt market.
The issuance is complemented by a revised allocation methodology based on a Non-Uniform Pricing mechanism, designed to enhance transparency, improve price discovery, and provide investors with greater access to diversified investment opportunities. Under the revised methodology, competitive bidders are allocated at their accepted bid rates, while non-competitive bidders are allocated at the weighted average Price/ Yield. The mechanism is applicable to all GoP Sukuk types issued through PSX, namely Fixed Rate Discounted (FRD), Fixed Rental Rate (FRR), Variable Rental Rate (VRR) and Fixed Rate Zero Coupon (FRZ).
Through the auction held on July 22, 2026, PSX raised PKR 239.325 billion for the Ministry of Finance. The auction received total bids worth PKR 770.234 billion in face value, equivalent to PKR 741.287 billion in realized value, reflecting strong market participation and investor confidence in Shariah-compliant government securities.
The cut-off rates determined in the auction are set out below:
Tenor Cut-off Price Cut-off Yield W.A. Price W.A. Yield
| Tenor | Cut-off Price | Cut-off Yield | W.A. Price | W.A. Yield |
|---|---|---|---|---|
| 3-Month Discounted | 97.4218 | 11.4994% | 97.4345 | 11.4413% |
| 6-Month Discounted | 94.4920 | 11.6902% | 94.5462 | 11.5685% |
| 1-Year Discounted | 89.4394 | 11.8400% | 89.5091 | 11.7526% |
| 10-Year VRR | 98.8919 | 11.5803% | 99.0213 | 11.5580% |
The 10-Year VRR Sukuk carries a reference/coupon rate of 11.3904%.
The MoF accepted approximately 32% of the total realized value of bids received across the four tenors. Out of the total amount raised, PKR 162.796 billion was accepted in the discounted instruments of 3-month, 6-month and 1-year, while the 10-year Variable Rental Rate (VRR) Sukuk accounted for PKR 76.529 billion.
PSX remains committed to promoting Shariah-compliant investment avenues and strengthening the Islamic financial ecosystem in Pakistan. On behalf of the Capital Market Infrastructure Institutions (CMIIs), the management of Pakistan Stock Exchange (PSX) congratulates all stakeholders on the successful inaugural issuance of the Short-Term Government of Pakistan Hybrid Sukuk.
Toyota’s Dream Car Art Contest Celebrates Pakistan’s Young Visionaries as IMC Continues to Inspire Creativity Nationwide
Indus Motor Company (IMC), in collaboration with Toyota Motor Corporation Japan, hosted the Grand Finale of the Toyota Dream Car Art Contest in Lahore, reaffirming its commitment to nurturing creativity, innovation, and imagination among Pakistan’s children. As one of the world’s largest art competitions for children aged 15 years and below, the contest continues to provide young dreamers with a platform to envision the future through the power of art.
This year’s edition witnessed unprecedented participation, with 29,535 artworks submitted from across Pakistan. A remarkable 1,408 schools participated in the competition, including 638 government and underprivileged schools, reflecting IMC’s continued efforts to make creative opportunities accessible to children from every segment of society. Following a rigorous evaluation process, 488 artworks were shortlisted from the nationwide collection for final judging.
Continuing its tradition of recognizing exceptional talent, IMC also presented its special category awards. This year, a new recognition, the “Vice Chairman Choice Awards,” was introduced, with three outstanding artworks personally selected by Mr. Shinji Yanagi, Vice Chairman of Indus Motor Company. These awards celebrate originality, imagination, and artistic excellence from a unique leadership perspective.
The grand event celebrated 27 regional winners, with 9 exceptional young artists honored as National Winners, whose artworks represented Pakistan on the global stage at the Toyota Dream Car Art Contest finals in Japan. Additionally, 3 artworks received the Jury Choice Award, while 3 entries were recognized with the “Waku Doki” (heart-pumping excitement) award, selected by the engineers of IMC.
The “Vice Chairman Choice Award” was presented to 3 creative artworks by the Vice Chairman Mr. Shinji Yanagi. The “CEO Choice Award” was presented to 3 outstanding artworks by Mr. Ali Asghar Jamali, CEO of Indus Motor Company.
Gracing the occasion as Chief Guests were Mr. Ali Asghar Jamali, CEO of Indus Motor Company, and Mr. Shinji Yanagi, Vice Chairman of IMC. The event was also attended by Toyota Dealer Principals, Toyota Suppliers, renowned journalists and members of the distinguished jury panel, whose expertise and dedication played a vital role in identifying Pakistan’s brightest young artistic talent.
The esteemed jury comprised renowned faculty members from the Indus Valley School of Art & Architecture—Aliya Yousuf, Khalid Anwar, Masood A. Khan, and Abdul Jabbar Gull—whose professional insight ensured a transparent, fair, and inspiring selection process.
Speaking on the occasion, Mr. Ali Asghar Jamali, CEO of Indus Motor Company, said:
“The Toyota Dream Car Art Contest is more than an art competition—it is a celebration of imagination, innovation, and the limitless potential of Pakistan’s children. The record-breaking participation this year, particularly from government and underprivileged schools, reflects our commitment to creating opportunities that inspire every child to dream boldly. At IMC, we believe today’s imagination shapes tomorrow’s innovations, and we are proud to continue leading initiatives that empower young minds across Pakistan.”
Commenting on the introduction of the new award category, Mr. Shinji Yanagi, Vice Chairman of IMC, said:
“Every artwork tells a unique story and reflects the boundless creativity of young minds. The Vice Chairman Choice Awards were introduced to recognize artworks that particularly embody originality, emotion, and bold imagination. It has been a privilege to witness the extraordinary talent of Pakistan’s children.”
Through the Toyota Dream Car Art Contest, IMC continues to strengthen its role as a champion of youth development and creative expression in Pakistan. By reaching thousands of children across the country, including those from underserved communities, the company remains committed to inspiring the next generation to dream bigger, think creatively, and contribute to building a better future.
Wafi Energy Pakistan Partners with NED University to Empower the Next Generation of Entrepreneurs
Wafi Energy Pakistan Limited, through its flagship social investment initiative Tameer, partnered with NED University of Engineering & Technology to sponsor the regional round of the World Startup Championship – SEE Pakistan 2026. The World Startup Championship is an international entrepreneurship competition and exhibition held annually, helping create more opportunities for students and young innovators to turn their ideas into successful businesses.
The regional competition brought together more than 300 promising student-led startups from universities across Sindh, providing aspiring entrepreneurs with a platform to present their ideas, engage with industry leaders, receive expert feedback and compete for the opportunity to progress to the national stage.
The collaboration reflects Wafi Energy Pakistan Limited’s broader vision of investing in Pakistan’s youth and innovative ideas that have the potential to create lasting impact. As Pakistan’s entrepreneurial ecosystem continues to evolve, initiatives that connect academia, industry and emerging businesses play an important role in transforming innovative ideas into sustainable businesses.
Imran Qureshi, Director Corporate & Government, Wafi Energy Pakistan Limited, said: “Pakistan’s young entrepreneurs have the ideas, ambition and resilience to solve some of our country’s most pressing challenges. We are committed to giving them access to the platforms and opportunities they need to transform those ideas into sustainable businesses. Our collaboration with NED University and SEE Pakistan reflects our belief that investing in young innovators today is an investment in Pakistan’s future economic growth.”
As Wafi Energy Pakistan Limited continues to grow and invest in the country, the Tameer program continues to empower the next generation of entrepreneurs who are creating businesses, generating employment and developing solutions that will help shape a stronger and resilient Pakistan.
Sarsabz Unveils ‘Dil Se Dekho Sarsabz Pakistan’ Campaign Ahead of Independence Day
This Independence Day, Sarsabz, the flagship brand of Fatima Fertilizer, has launched “Dil Se Dekho Sarsabz Pakistan,” a nationwide digital campaign inviting Pakistanis to celebrate the country’s true spirit by sharing authentic stories of their hometowns.
Inspired by the belief that Pakistan’s greatest strength lies in its people, Dil Se Dekho Sarsabz Pakistan invites citizens to celebrate the country’s rich culture, breathtaking landscapes, vibrant traditions and resilient communities by creating a short video showcasing what makes their hometown unique. Every story is different, yet together they reflect the shared spirit of Pakistan, reinforcing the belief that our diversity is not what divides us—it is what unites us as one proud nation. To participate, entrants must upload their video on their public social media accounts using the official Sarsabz Pakistan Challenge audio, include the hashtag #DilSeSarsabz, and tag the official Sarsabz social media pages.
Participants will have the opportunity to win exciting grand prizes, while weekly winners will also be rewarded with special prizes throughout the campaign. The initiative is designed to recognize and celebrate the most creative and inspiring stories shared by participants from across the country showcasing the Pakistani people, culture, traditions, cuisine, landmarks, natural beauty or hidden gems.
Speaking about the campaign, Ms. Rabel Sadozai, Director Marketing & Sales, Fatima Fertilizer, said: “Pakistan is a nation rich in stories waiting to be told. Through ‘Dil Se Dekho Sarsabz Pakistan’, we want to inspire every Pakistani to celebrate the places they proudly call home and showcase the beauty, diversity and resilience that define our country. Every city, town and village has something unique to offer, and this campaign provides a platform for people to share those stories with the nation. This Independence Day, we invite everyone to join us in celebrating a Pakistan that flourishes through the strength, pride and spirit of its people.”
Sarsabz invites Pakistanis from every province, city, town and village to take part in the campaign and show the Pakistan they know best—because the most inspiring stories of the nation are those seen Dil Se. The deadline to submit entries is 14th August.