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  • Country’s underdeveloped insurance market offers opportunities through digitalization, inclusion, and policy reform

The relationship between insurance penetration and economic growth has garnered significant attention in recent years. Insurance penetration, measured as the ratio of premium volume to gross domestic product (GDP), is a key indicator of a country’s insurance market development. As insurance markets deepen, they contribute to economic growth by providing risk mitigation, mobilizing savings, and facilitating investment.

By offering financial protection against unforeseen events, insurance enables businesses and individuals to manage risks more effectively, thereby promoting stability and confidence in the economy. This, in turn, can lead to increased investment, consumption, and ultimately, economic growth. Empirical evidence suggests that countries with higher insurance penetration tend to experience faster economic growth. Insurance companies play a crucial role in the economy by acting as institutional investors, providing long-term capital for infrastructure projects and other investments. Moreover, insurance penetration is linked to financial development, as it promotes the growth of financial markets and institutions. By examining the relationship between insurance penetration and economic growth, policymakers and researchers can gain valuable insights into the potential benefits of developing insurance markets and promoting financial inclusion. This understanding can inform policy decisions aimed at fostering economic growth and development through the insurance sector.

Like other countries, in Pakistan, insurance penetration plays a crucial role in driving economic growth. The country’s insurance market remains underdeveloped compared to other emerging economies. With a growing economy and increasing awareness, the insurance industry is poised for growth, driven by digitalization, health insurance initiatives, and expanding financial inclusion. As insurance penetration deepens, it is expected to contribute to economic stability by providing risk management solutions, promoting investment, and fostering financial development, ultimately supporting Pakistan’s economic growth trajectory.

The current state of insurance penetration in Pakistan reflects a significant opportunity for growth and development. Despite the country’s growing economy and increasing awareness of insurance benefits, the insurance market remains underdeveloped compared to other emerging economies. The insurance penetration ratio in Pakistan is relatively low, indicating a substantial protection gap that needs to be addressed. However, the industry is witnessing a positive trend, with increasing demand for insurance products, particularly in the life insurance segment.

The government’s initiatives to promote financial inclusion and the Securities and Exchange Commission of Pakistan’s (SECP) efforts to regulate and develop the insurance market are expected to contribute to the growth of insurance penetration in the country.

Gaining popularity

The Pakistan insurance industry is dominated by the life insurance sector, which accounts for a significant share of the total gross written premium. The industry is also witnessing growth in other segments, such as health insurance and micro insurance, driven by increasing awareness and demand for these products. The SECP’s introduction of a new simplified registration regime for micro-insurers and digital-only insurers is expected to boost digitalization and innovation in the industry.

Additionally, the government’s announcement of a health card scheme for working journalists, providing access to free healthcare services, is likely to increase awareness and demand for health insurance products. Overall, the current state of insurance penetration in Pakistan presents both challenges and opportunities for the industry, and stakeholders are working to promote growth and development in this sector.

The insurance industry in Pakistan is being shaped by several key trends including digitalization which derives growth, with regulatory support for micro-insurers and digital-only insurers, enabling innovative products and increased accessibility where health insurance is expanding, partly due to government initiatives like health card schemes, which are increasing awareness and demand for health coverage. Travel insurance is also gaining popularity, driven by growing awareness among individuals and businesses. Moreover, there’s a shift towards more inclusive products like micro insurance, catering to low-income households and promoting financial inclusion. Additionally, insurers are leveraging technology to offer tailored products, improve customer engagement, and streamline claims processing. These trends are likely to boost insurance penetration, financial inclusion, and economic stability, offering benefits to insurers, businesses, and individuals alike, and contributing to Pakistan’s economic growth and development.

Impact of insurance penetration on economic growth in Pakistan

In Pakistan, increasing insurance penetration can have a significant impact on economic growth. Some potential benefits include:

Risk management and financial stability

Protection against natural disasters:

Pakistan is prone to natural disasters such as earthquakes and floods. Insurance can provide financial protection against these risks, reducing the economic impact of such events.

Reducing financial shocks:

Insurance can help reduce the impact of financial shocks on individuals and businesses, promoting stability and confidence in the economy.

Promoting investment and economic growth

Encouraging investment in infrastructure:

Insurance companies can invest in infrastructure projects, such as roads, bridges, and power plants, promoting economic growth and development.

Supporting small and medium-sized enterprises (SMEs):

Insurance can provide SMEs with the necessary risk management tools to operate with confidence, promoting entrepreneurship and economic growth.

Financial inclusion and poverty reduction

Increasing access to financial services:

Insurance can increase access to financial services for low-income households and individuals, promoting financial inclusion and reducing poverty.

Reducing vulnerability to poverty:

Insurance can help reduce the vulnerability of low-income households and individuals to poverty, promoting economic stability and security.

Challenges and opportunities

Low insurance penetration:

Pakistan has low insurance penetration compared to other countries, presenting an opportunity for growth and development.

Regulatory framework:

The Securities and Exchange Commission of Pakistan (SECP) plays a crucial role in regulating the insurance industry, promoting stability and confidence in the market.

Digitalization and innovation:

The insurance industry in Pakistan can leverage digital technologies to increase insurance penetration, improve customer engagement, and streamline claims processing.

Growing demand for health insurance:

The growing demand for health insurance presents an opportunity for insurers to develop innovative products and increase penetration in this segment.

Increasing awareness and education:

Increasing awareness and education about insurance products can help increase insurance penetration and promote financial inclusion.

Partnerships and collaborations:

Partnerships and collaborations between insurers, banks, and other financial institutions can help increase insurance penetration and promote financial inclusion.

Hence, the significance of insurance penetration to economic growth highlights the critical role of insurance in driving economic development. In Pakistan, increasing insurance penetration can significantly contribute to economic growth by providing risk management solutions, promoting investment, and fostering financial development.

Despite the country’s growing economy and increasing awareness of insurance benefits, the insurance market remains underdeveloped, presenting both challenges and opportunities for growth. Key trends shaping the industry include digitalization, health insurance expansion, and a shift towards more inclusive products like micro insurance.

As insurance penetration deepens, it is expected to promote economic stability, financial inclusion, and investment, ultimately supporting Pakistan’s economic growth trajectory. With the Securities and Exchange Commission of Pakistan’s regulatory efforts and government initiatives to promote financial inclusion, the insurance industry is poised for growth, offering benefits to insurers, businesses, and individuals alike.

By leveraging digital technologies, developing innovative products, and increasing awareness and education, Pakistan can unlock the potential of its insurance market and drive economic growth and development.


The writer is from the Faculty Department of H&SS-Bahria University Karachi