When Apple unveiled its latest line of smartphones at a virtual launch event on Wednesday, the company simultaneously pulled the plug on some of its older models. Apple discontinued the iPhone 11, the iPhone 12 mini and the iPhone 13 Pro series, which is not to say you can’t buy them anymore. You can’t get buy them directly from Apple any longer, but they might be available for some time at resellers and third-party retailers.
Even with the aforementioned models gone, Apple now has an iPhone for (almost) every wallet, starting with the budget-friendly iPhone SE from $429 and ending with the top-of-the-line 1TB 14 Pro Max for a whopping $1,599 in the United States (and significantly more in other parts of the world).
For many years, Apple had been criticized for catering exclusively to the high-end market, a strategy that made it extremely difficult for the company to gain traction in emerging markets. In light of slowing smartphone sales in mature markets, Apple has adjusted its strategy in recent years towards offering a more complete range of phones. Keeping previous years’ models around for a reduced price has become the company’s go-to strategy for attracting price-sensitive buyers, while the iPhone SE line remains the cheapest ticket to the Apple ecosystem.
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