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Valuable CSR by corporate sector: a time to be more focused

There are plenty of organizations across the world, which have made tremendous efforts to pay back to the society by doing splendid activities for the benefits of the downtrodden and for the environment in the long run. We all need to sense the change which must take place for the betterment of the entire global community. Some of the initiatives taken by organizations globally have proven tremendously well in terms of honing the technical skills of millions of those who otherwise would never ever have been able to contribute and turn around their own social status in the society. Health is one of the foremost areas which need to be looked at since millions globally are not able to afford consultation fee of a doctor let alone buy expensive medicine. Clean potable water is blessing for those who barely know what diseases could wreak their health in the wake of contaminated water consumption. Skills development programs initiated by numerous organizations globally have resulted in prosperous slum neighborhoods.

There is no denying the fact that corporate social responsibility comes in many forms such as improving labor policies, participating in fairtrade, charitable giving, volunteering in the community etc. Organizations should share how they are trying to make a positive impact on the world in general.

There are plenty of organizations working in Pakistan and globally which have left marvelous impact in terms of helping the unprivileged and doing something for the sustainability of the entire universe.

Martin Dow Limited is one of the leading Corporate Social Responsibility (CSR) companies in Pakistan. Martin Dow has worked towards providing quality education. As part of ‘Commitment to Community’ Martin Dow is working towards providing quality healthcare to people. Martin Dow plays a vital role in building a more environmentally sustainable society. The ‘Lighting Up Lives’ project, launched in 2014, is PepsiCo Pakistan’s flagship CSR program, which provides solar lights inside Pepsi bottles to communities in need.

Engro’s efforts in building sustainability in Pakistan are demonstrated by its commitment to consistently contribute certain percentage of profits before tax towards social investments. Engro’s major social spending is in the areas of skill development, education, health, environment, emergency relief efforts and philanthropy.

Atlas Honda is fulfilling its responsibilities as a good corporate citizen through ongoing involvement in socially beneficial activities tailored for well-being of local communities.

An excellent example of CSR is global giant Johnson & Johnson. They have focused on reducing their impact on the planet for three decades. Their initiatives range from leveraging the power of the wind to providing safe water to communities around the world.

 

Coca-Cola’s massive fleet of delivery trucks contributed 3.7 million metric tons of greenhouse gases to the world. They have made major changes to their supply chain practices including investing in new alternatively fueled trucks.

Ford plans to reduce their greenhouse gas emissions using their EcoBoost engine to increase fuel efficiency. It also plans to introduce 40 electrified vehicles (electric and hybrid) by 2022, in an investment of $11 billion.

Pfizer uses the term corporate citizenship to coin their CSR initiatives and believes it is a core part of their company and ‘simply how they do business’. Across the globe, the company drives initiatives that raise awareness for non-infectious diseases as well as providing healthcare for women and children who otherwise would not have the care they need.

Wells Fargo donates up to 1.5% of its revenue to charitable causes each year.

Half of Bosch’s research and development budget is invested in creating environmental protection technology. By 2021 the company will have invested euro 50 million to support universities and research programs that are focused on the environment, energy and mobility in Germany, India, the US and China through Bosch Energy Research Network, otherwise known as BERN.

It’s been more than a decade since General Electric launched Ecomagination, its renewable business strategy with a mission to double down on clean technology and generate $20 billion in revenue from green products.

With an eye to hiring, Starbucks is looking to diversify their workforce and provide opportunities for certain cohorts. By 2025 it has pledged to hire 25,000 veterans by 2025 as part of their socially responsible efforts.

Corporate Social Responsibility initiatives taken by numerous organizations since the outbreak of COVID-19 pandemic in December 2019 have been instrumental in terms of helping those who are vulnerable.

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