In order to meet a growing demand among its customer base for digital entertainment during a period of social distancing, Daraz, the leading ecommerce platform, launched Daraz First Games, marking its entrance into the country’s gaming industry. The newly-launched platform offers customers the opportunity to connect digitally with friends and play tournaments and provides entertainment for homebound millions.
To boost user engagement and increase the entertainment quotient, Daraz has also launched Gaming Week which will be live till June 28th and offers users the opportunity to play games everyday for a chance to win prizes such as a motorbike, an iPhone and a diamond ring. Customers can also register to participate in the Ludo Lakhpati tournament and win cash prizes up to PKR 100,000. This is the second Ludo Lakhpati tournament on Daraz First Games since the platform launched earlier this month.
Daraz First Games has received an overwhelming response from users. The primary driver for the platform’s success is the varied range of gaming titles it offers. With 19 gaming titles on offer across multiple genres including sports, cards, tournaments and trivia currently – and hundreds more set to be available in the coming weeks – Daraz First Games is designed not just for pro-gamers but for casual gamers, too and eliminates the need for users to download different apps.
Constantly exploring inventive ways to enrich user experience beyond retail, gamification has developed as a strong area of innovation at Daraz since 2017 and DFG is set to become a leading entertainment channel in Pakistan, offering a gaming experience adapted to all gamer profiles. DFG is also set to launch a redemption centre through which users can exchange the points they have won for services.
The platform has been launched during a time when the demand for at-home entertainment has increased exponentially, exemplifying the customer-centric innovation that Daraz has always prioritised.