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Tag Archives: Halal

Food for thought for food regulators

Food for thought for food regulators

Webinar on ‘Halal Industry in Pakistan: Potential and Challenges’ organised very recently by the Federation of Pakistan Chambers of Commerce and Industry (FPCCI), has rightly pointed out that the volume of global Halal food trade is more than $3 trillion …

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Affection of consumers buying behavior in Pakistan

Affection of consumers buying behavior in Pakistan

International researchers revealed that the consumer behavior starting from knowing about the product and ending in actual purchase; is determined through various factors. Many studies on factors affecting consumer purchase behavior of many products are obtainable. However, relatively less research …

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Marketing in an Islamic economy

Marketing in an Islamic economy

When we talk about implementation and practice of Islamic economic system as a whole, we must look at every aspect of Islam as well. Marketing is one of the most important aspects of economics having a wide meaning and sense. …

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