Author: Aahil Mushtaq

Cricket today is one of the most widely followed sports in the world, with an estimated 2.5 billion fans globally according to multiple sports market analyses. The majority of this audience is concentrated in South Asia, the United Kingdom, Australia, and parts of Africa, with India alone accounting for over 1 billion cricket followers. Over the last three decades, cricket has evolved from a traditional sport played primarily for national prestige into a multi-billion-dollar global sports industry driven by broadcasting markets, franchise leagues, sponsorship capital, and digital streaming platforms. This transformation has given rise to what economists and analysts increasingly…

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