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Oral health is a fundamental component of an individual general health, yet in Pakistan, dental care is largely sought only when pain or discomfort becomes unbearable. This reactive approach has led to a situation where Pakistanis spend significantly more on dental emergencies than on preventive care. Several interconnected factors contribute to this pattern. These factors include lack of awareness and cultural attitudes to economic constraints and systemic healthcare gaps.

One of the primary reasons is the lack of awareness regarding preventive dental care. Many individuals do not fully understand the importance of regular dental check-ups, proper brushing techniques and early intervention. Commonly occurring oral diseases,  dental decay and gum infections generally progress silently in their early stages. Without pain as a warning signal, patients tend to ignore minor issues until they escalate into severe conditions requiring urgent and costly treatment. Preventive measures like scaling, fluoride application and routine examinations are perceived as unnecessary expenses rather than essential investments in health.

Cultural attitudes also play a significant role. In Pakistani society, dental visits are commonly associated with pain relief rather than health maintenance. The mindset of “if it doesn’t hurt, it doesn’t need treatment” is deeply ingrained. This perception discourages routine dental visits and promotes neglect of early symptoms. Moreover, traditional remedies and self-medication are frequently used as a first-line response to dental problems. While these may provide temporary relief, they delay proper diagnosis and treatment, leading to complications that require emergency interventions.

Limited accessibility and uneven distribution of dental healthcare services are other contributing factors.  In many rural and semi-urban areas, qualified dental professionals and facilities are scarce. Even in urban centers, dental services may not be easily accessible or affordable for all segments of society. As a result, people mostly delay seeking care until the condition becomes severe enough to demand urgent attention. The lack of a structured referral system and insufficient integration of dental care into primary healthcare further widen this gap.

Economic factors further exacerbate the issue. A large portion of the population belongs to low- and middle-income groups, where healthcare expenses are prioritized based on urgency. Preventive dental care is viewed as an avoidable cost, especially when compared to immediate necessities such as food, housing and kids’ education. However, this short-term saving mindset ultimately results in higher expenses. Emergency treatments such as root canal therapy, extractions or prosthetic replacements are far more expensive than routine preventive care. Ironically, the attempt to save money leads to a greater financial burden in the long run.

The role of education cannot be overlooked. Oral health education is not adequately emphasized in school curricula or public health campaigns. Children grow up without developing proper oral hygiene habits, and these habits persist into adulthood. Preventive practices, brushing twice daily with fluoride toothpaste, flossing and limiting sugary intake are not consistently followed. Without early education, the concept of prevention fails to take root, perpetuating the cycle of neglect and emergency care.

Dietary habits also contribute significantly to the problem. The increasing consumption of sugary foods and beverages, promoted by aggressive marketing, has led to a rise in tooth decay. Frequent snacking and poor dietary choices create an environment conducive to oral diseases. Despite this, there is little awareness about the link between diet and oral health. Preventive counselling regarding nutrition is rarely sought or provided, further increasing the risk of dental emergencies.

Fear and anxiety associated with dental treatment are additional barriers. Many individuals avoid dental visits due to fear of pain, previous negative experiences or misconceptions about dental procedures. This avoidance behaviour leads to delayed treatment, allowing minor issues to progress into major problems. By the time the patient seeks care, the condition  requires invasive and expensive procedures.

The lack of insurance coverage for dental care in Pakistan is another critical factor. Most health insurance plans either exclude dental services or offer very limited coverage. As a result, patients belonging to middle and lower-middle income groups  find it difficult to afford the high cost of dental treatment offered at private clinics. They have to pay out-of-pocket for the dental treatment. In such a scenario, early care is  neglected because it does not provide immediate tangible benefits, whereas emergency care becomes unavoidable despite its higher cost.

Dental insurance can play a crucial role in addressing this issue by making preventive and early-stage treatments more accessible and affordable. With insurance coverage, patients are more likely to visit dentists regularly for check-ups, cleanings and minor treatments, thereby preventing the progression of dental diseases into serious conditions that demand costly interventions.

However, a significant barrier in Pakistan is the general reluctance toward conventional insurance systems, which are often perceived as non-compliant with Islamic principles. Many individuals avoid such financial products due to concerns related to interest (riba) and uncertainty (gharar), which are prohibited in Islamic teachings.

To overcome this challenge, the introduction and promotion of Shariah-compliant insurance models, commonly known as Takaful, can provide a viable solution. These Islamic insurance products operate on principles of mutual cooperation, shared responsibility and risk pooling, making them more acceptable to the population.

Dental professionals also have a responsibility to educate patients and promote preventive practices. Community outreach programs, free dental camps and awareness campaigns can help bridge the gap between knowledge and practice. Regulating the marketing of sugary products and promoting healthier dietary habits can contribute to better oral health outcomes.


The author is a Dean, Bhitai Dental and Medical College, Mirpurkhas