- Mehran spices with trusted flavour, pure quality setting the standard and authenticity in every dish
Interview with Mr Gul Muhammad Lot — Chairman, Mehran Spice & Food Industries
PAGE: Tell me something about yourself, please:
Gul Muhammad Lot:Â I was born in the Diplo area of Thar District in Sindh, inheriting a rich legacy in the food industry from my late father, Mr. Ghullam Muhammad Lot. After completing my Bachelor’s degree, I joined the family business in the 1980s and furthered my education with a Master’s in Political Science from the University of Sindh, Hyderabad. My career took an important turn into politics, culminating in my election to the Senate in 2015, driven by a steadfast commitment to national service and community development.
As Chairman of Mehran Spice & Food Industries, I have successfully guided the company to global prominence. In a short span, Mehran has become a leading exporter to over 50 countries, solidifying its position as a world leader.
Our commitment to excellence is underscored by the integration of advanced rice processing technology from Germany, along with the recent installation of fully automated packaging machinery that eliminates the need for manual handling. This strategic emphasis on innovation and quality has been pivotal to our success in international markets.
In 2011, we expanded into the local market, rapidly capturing a significant share and experiencing exceptional growth in both local and export sales. Mehran Spice & Food Industries, certified with ISO 9001 and ISO 22000, is committed to becoming a consumer-oriented enterprise that prioritizes quality, consistency, and authentic taste, leveraging cutting-edge technology to meet evolving market demands.
Our commitment to excellence has been recognised through numerous prestigious awards, including the Best Exporter Award from FPCCI for an impressive 37 consecutive years, along with two Presidential Awards, two Prime Minister Awards, and six Businessman of the Year Awards. This highlight our position as a leader in the industry and reflect a visionary approach to business that emphasizes quality and integrity.
PAGE: Could you tell us about the products of Mehran Foods?
Gul Muhammad Lot:Â Mehran Foods takes pride in its diverse product range, which continuously evolves to meet customer preferences. Our range include Rice, Straight Spices, Recipes, Pickles, Pastes, Chutneys, Ketchup, Sauces, Vermicelli, Desserts and recently introduced Frozen products. We also actively expand our selection to include Arabic spices tailored for the Middle Eastern market, highlighting our commitment to regional tastes. Our dedicated Quality Control team rigorously analyses recipes to ensure the highest standards, while our R&D team focuses on developing innovative products that address the unique demands of various regions.
As we celebrate 50 years of success this year, our journey has become a passion for excellence in the food industry. Over the years, we have honed our expertise across our extensive product range while embracing a culture of continuous learning and improvement. Our Research and Development team, in collaboration with our Quality Control experts, tirelessly works to enhance the taste and quality of our offerings, catering to the diverse preferences of customers of all ages. We take great pride in delivering exceptional quality food to both the Pakistani market and international customers, reflecting our unwavering commitment to culinary excellence and customer satisfaction.
We are pleased to announce that we have appointed Premier Sales (Pvt.) Limited as the distributor for Mehran Foods, a leading food distribution company in Pakistan. We have full confidence in their professionalism and commitment to excellence. With their dedicated efforts, we believe that Mehran Foods will quickly become a household name across the country, with our products widely available in markets and shops everywhere. InshaAllah, this appointment will lead to significant growth and success for our brand in Pakistan.
PAGE: What is your perspective about the demand of Pakistani spices in the world?
Gul Muhammad Lot: The global demand for Pakistani spices is experiencing remarkable growth, fueled by an increasing appreciation for their unique flavours and superior quality. While we primarily have only few straight spices such as chili, coriander, and turmeric, we also enhance our product range by sourcing fresh crops from around the world. This approach enables us to craft high-quality recipes that achieve the perfect balance of flavour and aroma. Our commitment to providing the finest ground and whole spices — like cardamom, black pepper, cloves, cinnamon, bay leaves, nutmeg, mace, etc. — ensures that our customers enjoy the rich and authentic tastes that characterise Pakistani cuisine.
This dedication to quality not only addresses the rising global demand but also positions Mehran as a prominent player in the international spice market. As more consumers seek authentic culinary experiences, the Pakistani spices continues to expand. By focusing on quality and sourcing excellence, we are well-equipped to meet the needs of a diverse and growing customer base. This ongoing commitment to excellence will further strengthen our presence in the global spice industry.
PAGE: How significant is the raw material to maintain quality of food products? Please share your experience:
Gul Muhammad Lot: The quality of raw materials is essential for preserving the integrity and flavour of food products. High-quality ingredients not only enhance taste but also foster customer trust, as consumers increasingly seek reliable and authentic options. At Mehran, our Quality Control team have advanced instruments and technology to meticulously evaluate every raw material we use. Ensuring that only the finest ingredients are incorporated into our products is a top priority. Additionally, the precise measurement of each ingredient is vital for crafting the perfect recipe, and we dedicate significant time and expertise to achieve this.
This unwavering commitment to quality guarantees that we deliver exceptional flavours that our customers can trust and savor. We pride ourselves on using only natural ingredients, avoiding artificial flavours or colors, because we believe that authentic taste is rooted in quality. By focusing on the best raw materials, we ensure that our products are not just delicious but also align with our health and safety standards. This dedication to purity not only reinforces customer trust but also enhances the overall quality of our product, allowing us to maintain our reputation as a leader in the spice industry.