Philip Morris (Pakistan) Limited (PMPKL) celebrates successful completion of Skills Training Project 2026, empowering approximately 1,000 youth across tobacco-growing communities
As part of its commitment to social sustainability and the well-being of tobacco-growing communities, Philip Morris (Pakistan) Limited (PMPKL) celebrated the successful completion of its Skills Training Project 2026 with a graduation and exhibition ceremony in Swabi.
Since its launch in 2021, the Skills Training Project has become a key component of PMPKL’s efforts to support the elimination of child labour risks in tobacco-growing communities by expanding access to skills development, learning opportunities, and future livelihood pathways for adolescent children of its contracted tobacco farmers. By investing in the children of contracted tobacco farmers, and helping them build practical capabilities, the initiative contributes to stronger, more resilient communities and a more sustainable agricultural value chain.
The ceremony brought together trainees, trainers, government representatives, contracted farmers, and PMPKL management to celebrate achievements of the young participants who successfully completed vocational training during 2026.
The ceremony was attended by Ms. Sabeeha Hastam, Assistant Commissioner Tehsil Razar; Mr. Chan Zeb, Child Protection Officer Swabi; Mr. Adil, Farm Manager, Pakistan Tobacco Board; representatives of the Trade Testing Board, Peshawar; and members of PMPKL’s management team.
The event commenced with an exhibition showcasing products, projects, and practical skills developed by the trainees showcasing their prowess and knowledge acquired during the training, followed by a plenary session featuring presentations and videos highlighting the program’s progress and impact. In 2026, a total of 964 adolescents aged 13 to 17 years, including 481 boys and 483 girls, successfully completed the vocational skills training. Boys received training in Building Electrician and Agricultural Sciences, while girls were trained in Tailoring, Embroidery, and Food Preparation & Preservation. All participants will receive Trade Testing Board-accredited certificates along with starter toolkits, including sewing machines and electrician toolkits, enabling them to apply their newly acquired skills and pursue future economic opportunities.
Addressing the gathering, Ms. Sabeeha Hastam, Assistant Commissioner Tehsil Razar, commended PMPKL’s commitment to community development and highlighted the importance of creating opportunities for young people, particularly females. She noted that access to skills and economic opportunities enhances women’s financial independence and strengthens their role in household and community decision-making, contributing to sustainable social and economic development.
Speaking at the occasion, Abid Javed, Director Leaf PMPKL, said: “Since its launch in 2021, the Skills Training Project has empowered nearly 5,000 boys and girls across PMPKL’s tobacco-growing communities with practical, market-relevant skills that strengthen employability, entrepreneurship, and economic participation. We congratulate our graduates and trainers and remain committed to investing in young people as part of our broader sustainability agenda. By working closely with government institutions, local administration, development partners, and communities, we aim to create meaningful opportunities for adolescents to pursue when they grow up, address underlying factors associated with child labour risks, and contribute to the long-term resilience and sustainable development of tobacco growing communities.”
The ceremony concluded with the distribution of certificates and recognition awards to the graduates, celebrating their achievements and marking another milestone in PMPKL’s ongoing efforts to promote employability, economic inclusion, and sustainable livelihoods across Pakistan’s tobacco-growing communities.
Cement despatches declined marginally during Aug-26
Cement despatches declined by 0.70% in Aug-26. Total Cement despatches during Aug-26 were 4.039 million tons against 4.068 million Tons despatched during the same month of last fiscal year.
According to the data released by All Pakistan Cement Manufacturers Association, local cement despatches by the industry during the month of Aug-26 were 3.283 million tons compared to 3.318 million tons in Aug-25, showing a decline of 1.07%. Exports despatches marginally increased by 0.92% as the volumes increased from 749,683 tons in Aug-25 to 756,553 tons in Aug-26.
In Aug-26, North based cement mills despatched 2.691 million tons cement showing a decline of 9.43% against 2.972 million tons despatches in Aug-25. South based mills despatched 1.35 million tons cement during Aug-26 that was 22.97% higher compared to the despatches of 1.096 million tons during Aug-25.
North based cement mills despatched 2.691 million tons cement in domestic markets in Aug-26 showing a decline of 2.59% against 2.763 million tons despatches in Aug-25. South based mills despatched 591,164 tons cement in local markets during Aug-26 that was 6.53% more compared to the despatches of 554,947 tons during Aug-25.
There were no exports from North based in Aug-26. Exports from South showed healthy increase by 39.83% to 756,553 tons in Aug-26 from 541,054 tons during the same month last year.
During the first two months of current fiscal year, total cement despatches (domestic and exports) were 8.521 million tons that is 2.80% higher than 8.289 million tons despatched during the corresponding period of last fiscal year. Domestic despatches during this period were 7.058 million tons against 6.533 million tons during same period last year showing an increase of 8.04%. Export despatches were 16.69% less as the volumes reduced to 1.464 million tons during the first two months of current fiscal year compared to 1.757 million tons exports done during same period of last fiscal year.
North based Mills despatched 5.784 million tons cement domestically during the first two months of current fiscal year showing an increase of 7.98% than cement despatches of 5.356 million tons during Jul-25 to Aug-25. Compared to exports of 440,614 tons during Jul-Aug 25, there were no exports from North during Jul-Aug 26. Total despatches by North based Mills reduced by 0.22% to 5.784 million tons during first two months of current financial year from 5.797 million tons during same period of last financial year.
Domestic despatches by South based Mills during Jul-26 to Aug-26 were 1.274 million tons showing increase of 8.28% over 1.177 million tons cement despatched during the same period of last fiscal year. Exports from South increased by 11.21% to 1.463 million tons during Jul-Aug 26 compared with 1.316 million tons exported during the same period last year. Total despatches by South based Mills increased by 9.83% to 2.738 million tons during first two months of current financial year from 2.493 million tons during same period of last financial year.
A spokesman of All Pakistan Cement Manufacturers Association expressed grave concerns over the alarming situation in northern areas of the country due to heavy rains. Our agriculture and housing are badly affected due to the floods and masses need help from government to cope with, he added.
SBP fostering trusted, accountable digital financial ecosystem: M Ali
Deputy Governor State Bank of Pakistan Muhammad Ali Khan has said that the SBP is making efforts to foster a trusted and accountable digital financial ecosystem.
“At the State Bank of Pakistan, our focus is not only on expanding digital access, but on building trust, strengthening regulation and accountability, and enabling digital financial services to translate into meaningful economic activity,” said Ali.
He was speaking as the chief guest at the fourth edition of Pakistan Fintech Forum (PFF IV) hosted by Pakistan Fintech Network (PFN) on Wednesday to discuss the next phase of Pakistan’s evolving financial ecosystem.
The event was also attended by senior representatives from the State Bank of Pakistan, Pakistan Digital Authority, Pakistan Virtual Assets Regulatory Authority, Raast Payments Pakistan and leading organizations from across the financial and technology sectors.
Held under the theme “Building the Financial Future: Scale, Trust & Inclusion,” the Forum provided a platform for dialogue on the opportunities and challenges shaping digital finance in Pakistan, with discussions spanning digital banking, access to credit, sustainable digital payments, financial inclusion, regulation, digital infrastructure and emerging technologies.
Opening the Forum, Syed Nadeem Hussain, Chairman, Pakistan Fintech Network, highlighted the need to translate Pakistan’s growing digital adoption into a financial ecosystem capable of delivering sustainable and inclusive growth.
“Pakistan’s fintech sector has moved beyond adoption; the priority now is to build an ecosystem that can scale responsibly, strengthen trust and expand financial inclusion.
“This requires regulatory clarity, resilient infrastructure and stronger collaboration between banks and fintechs, particularly to extend access to credit and serve customers at scale,” said Nadeem.
The Forum featured discussions on key priorities shaping Pakistan’s financial sector, including the expansion of digital banking, access to credit and the development of sustainable digital payment models.
Conversations also explored the role of technology, financial data and resilient infrastructure in broadening financial access, strengthening consumer trust and supporting the continued growth of Pakistan’s digital financial ecosystem.
The Forum featured participation from prominent industry and policy leaders including Imtiaz Haider, Commissioner, Securities & Exchange Commission of Pakistan (SECP); Dr. Sohail Munir, Chairperson, Pakistan Digital Authority; Bilal Bin Saqib, Chairman, Pakistan Virtual Assets Regulatory Authority; and Ahson Saeed, CEO, Raast Payments Pakistan, alongside representatives from the State Bank of Pakistan and senior executives from Pakistan’s banking, fintech, payments, technology and investment sectors.
Indus Motor Company Reports Strong FY 2025–26 Performance with 33% Growth in Unit Sales
Indus Motor Company Limited (IMC) announced its financial results for the year ended June 30, 2026, reporting strong growth in unit sales, revenue, and profitability amid continued economic stabilization and recovery in Pakistan.
IMC sold 45,035 units, a 33% increase over the previous year, reflecting recovering market demand and the strength of its brands. Net sales revenue rose to PKR 258.75 billion, from PKR 215.14 billion in FY2024–25. Profit before taxation and levy increased to PKR 42.82 billion, compared with PKR 37.67 billion, supported by prudent cost management, increased localization, and favorable exchange rate fluctuations. Earnings per share rose to PKR 324.50, from PKR 292.74, while net profit after tax increased to PKR 25.51 billion, from PKR 23.01 billion.
Commenting on the results, Chairman Mohamedali R. Habib said: “FY2025–26 marked an important year of economic stabilization and gradual recovery for Pakistan. Against this backdrop, IMC delivered a stronger performance, demonstrating the resilience of our business and the strength of our teams, brands, and stakeholder relationships. As the automotive industry enters a period of policy transition, a stable and predictable policy environment will remain essential to support localization, innovation, technology transfer, and sustainable industrial investment.”
Ali Asghar Jamali, CEO IMC, said: “Our 33% growth in unit sales and stronger financial performance reflect the recovery in market demand and the continued strength of our brands. We remain focused on operational excellence, innovation, localization, and disciplined capital allocation to strengthen our competitiveness and deliver sustainable long-term value to our customers and shareholders.”
Pakistan’s automotive industry recorded a strong recovery during the year, with PAMA-reported passenger car and light commercial vehicle sales increasing 39% to over 206,000 units. Improving consumer sentiment, easing financing conditions, product innovation, and measures to rationalize used-vehicle imports supported the recovery. However, used-vehicle imports continued to account for approximately 19% of the PAMA market, highlighting the need for consistent policies that strengthen local manufacturing and localization.
IMC also advanced its sustainability agenda, becoming the first automotive company in Pakistan to complete the plantation of one million trees nationwide, while planting 16,000 mangroves along the Sindh coastline. 85% of its dealerships now operate on solar energy, while more than 13% of local suppliers have transitioned to solar power. Various carbon reduction projects at the manufacturing facility helped the company to reduce carbon footprint during the year. Indus Motor Company Reports Strong FY 2025–26 Performance with 33% Growth in Unit Sales
Through its Concern Beyond Cars CSR program, IMC invested PKR 377 million in community initiatives, benefiting 255,761 people, a 27% increase over the previous year.
Sarsabz Announces Winners of ‘Dil Se Dekho Sarsabz Pakistan’ Campaign
Sarsabz, the flagship brand of Fatima Fertilizer, has announced the winners of its nationwide social media campaign, “Dil Se Dekho Sarsabz Pakistan,” launched to celebrate the spirit of Pakistan and Independence Day by encouraging people to share the stories, places and identities closest to their hearts.
The campaign invited people to see Pakistan through a personal lens, bringing to life the places, traditions, cultures and everyday moments that hold special meaning for communities across the country. The result was a vibrant collection of perspectives that celebrated the many ways Pakistan is experienced and cherished.
Following the close of the campaign, the most creative and inspiring entries were selected as winners based on their originality, storytelling and ability to capture the unique spirit of their hometown and Pakistan.
The winners of the “Dil Se Dekho Sarsabz Pakistan” campaign are Nooorehtsham from Lahore, Ayesha from Multan, Hareera Alvi from Okara, bhatti_brand_1989 from Gujrat and Hum Kissan Hamara Pakistan2 from Bahawalpur.
The winning entries stood out for their creativity and their unique portrayal of the people, places, culture and stories that make Pakistan diverse and vibrant.
Speaking on the occasion, Ms. Rabel Sadozai, Director Marketing & Sales, Fatima Fertilizer, said: “The response to ‘Dil Se Dekho Sarsabz Pakistan’ has been truly inspiring. With thousands of entries received across our social media platforms, we saw Pakistan through countless different perspectives, each telling a story of pride, belonging and love for home. From cities and towns, to villages and hidden corners of the country, every participant showed us something worth celebrating. We congratulate the winners and thank everyone who shared their stories and helped bring the spirit of this campaign to life.”
Through “Dil Se Dekho Sarsabz Pakistan,” Sarsabz created a platform for Pakistanis to celebrate their hometowns and showcase the people, culture, traditions and places that make them unique. The campaign brought together voices from across the country, turning individual stories into a collective celebration of Pakistan’s diversity and national spirit.
As the campaign concludes, Sarsabz celebrates the winners and every participant who contributed to making the initiative a nationwide expression of pride and connection.
Because the most inspiring stories of Pakistan are the ones seen Dil Se.
Faysal Bank Wins Employer of Choice Gender Diversity Award 2026
Faysal Bank Limited (FBL), Pakistan’s leading Islamic bank, has been recognized with the prestigious Employer of Choice Gender Diversity Award 2026 in the Family-Friendly Workplace category. Organized by the International Finance Corporation (IFC) and the Pakistan Business Council (PBC), the awards recognize organizations that champion diversity and inclusion by embedding progressive policies and practices within their workplace culture.
The award was presented by Senator Sherry Rehman in recognition of Faysal Bank’s continued efforts to foster a workplace environment that promotes employee well-being, inclusion, equity and work-life balance. The Family-Friendly Workplace recognition reflects the Bank’s commitment to building a supportive culture that enables employees to navigate and thrive across different stages of their personal and professional lives.
Commenting on the recognition, Mr. Yousaf Hussain, President & CEO, Faysal Bank Limited, said, “With CARE being one of our core Islamic values, we at Faysal Bank strongly believe that a thriving organization begins with a workplace where people feel valued, supported and empowered. This recognition reflects our commitment to fostering an environment where our colleagues can grow professionally while maintaining a healthy work-life balance. We remain committed to strengthening our people-centric practices and fostering an inclusive workplace where all colleagues have the opportunity to thrive, including women and persons with disabilities, where every individual can contribute, grow and succeed with peace of mind, Insha’Allah.”
Faysal Bank’s people remain central to its growth and success. The Bank continues to strengthen a workplace culture that reflects its values and supports the holistic well-being and development of its employees, while contributing towards higher standards of diversity, inclusion and employee experience across Pakistan’s financial services sector.
Pakistan Stock Exchange Partners with UK’s MOBILIST Programme to Strengthen Sustainable Finance
The Pakistan Stock Exchange (PSX) is partnering with the United Kingdom’s MOBILIST programme to unlock more private investment in the country’s sustainable development and climate transition through products listed on the exchange.
MOBILIST is the only development finance programme of its kind and invests in listed products on public markets to mobilise private capital into emerging markets and developing economies, furthering sustainable development outcomes. It also produces research to increase understanding of mobilisation through public markets to inspire other investors and market participants to pursue similar transactions.
Through its partnership with the PSX, MOBILIST seeks to connect with the exchange’s network of issuers and market intermediaries in Pakistan to identify products eligible for support. The programme provides a unique combination of equity capital, technical assistance, and advisory services to support Pakistan’s initial public offerings (IPOs) and the development of new listed products.
Alison Blackburne, Deputy High Commissioner Karachi, said: “The UK is proud to partner with the PSX to mobilise private investment to those who need it most – businesses tackling climate and development challenges in emerging markets like Pakistan. Products like the Parwaaz Green Action Bond show what can be achieved when innovative development finance taps into the potential of public markets to mobilise private capital. This approach is critical to attracting investment that can drive growth and development to benefit the people and economy of Pakistan, as well as its trade and investment partners like the UK.”
Farrukh H. Sabzwari, Managing Director & Chief Executive Officer, Pakistan Stock Exchange (PSX), stated: “The Pakistan Stock Exchange is proud to partner with the UK’s MOBILIST programme to support businesses in accessing Pakistan’s capital market. Through this partnership, eligible businesses can benefit from equity investment, technical assistance, technical advisory, and enhanced visibility to support their journey towards listing on the Exchange.
We see this collaboration as an important step towards bringing more sustainable businesses to the public market and creating greater opportunities for them to access capital. This partnership enables local businesses to advance projects aligned with the SDGs and net zero commitments, while leveraging the capital market to drive sustainable growth and contribute to Pakistan’s broader sustainability agenda.”
Pakistan Cables Showcases Engineering Excellence from Pakistan at Middle East Energy
Pakistan Cables Ltd., Pakistan’s largest exporter of wires and cables, participated in Middle East Energy (MEE) in Dubai from 31 August to 3 September, showcasing its world-class range of wires, cables and electrical solutions, alongside its new state-of-the-art manufacturing facility in Nooriabad.
MEE is one of the region’s leading international exhibitions for the energy and electrical industry, bringing together global manufacturers, technology providers, industry professionals and buyers. Pakistan Cables’ participation provided a platform to showcase its growing capabilities in cable manufacturing, engineering and advanced technology globally.
Pakistan Cables presented its extensive portfolio, highlighting its commitment to international quality standards and advanced manufacturing. The Company also showcased its new Nooriabad facility, reflecting its continued investment in cutting-edge technology and manufacturing capacity in Pakistan.
The Company’s presence attracted significant interest from industry peers, exhibitors and visitors, particularly in its manufacturing capabilities, product quality and investment in advanced cable manufacturing technology. Commenting on the participation, Mr. Fahd K. Chinoy, CEO, Pakistan Cables, said, “Our participation at MEE reflects Pakistan Cables’ commitment to taking engineering excellence from Pakistan to international markets. Our investments in advanced manufacturing technology and our new Nooriabad facility strengthen our ability to serve customers with world-class products while demonstrating Pakistan’s growing industrial capabilities.”
Commenting on Pakistan Cables recent achievement in passing the KEMA type test for 35 kV medium voltage cables, Mr. Salman Tahir, Director Sales & Business Development, said, “Being the first company in Pakistan to pass the KEMA type test for 35 kV medium voltage cables conducted by KEMA Labs, Netherlands, is a testament to our commitment to global benchmarks and product quality.”
Through its participation at MEE, PCL further reinforced its position as a
globally competitive Pakistani manufacturer and exporter of wires and cables, demonstrating how sustained investment in technology, quality and engineering can build internationally recognised manufacturing capabilities from Pakistan.
Export Insurance Pool, Export Financing and Modernisation Facilities Can Facilitate SMEs, and Boost Exports. Prime Minister’s Decisions Are in the Right Direction: Mian Zahid Hussain
Mian Zahid Hussain, President Pakistan Businessmen and Intellectuals Forum and All Karachi Industrial Alliance, Chairman National Business Group Pakistan, Chairman Policy Advisory Board FPCCI, and Former Provincial Minister Information Technology, has welcomed the Rs3 billion export-insurance risk pool for small and medium-sized enterprises established through the Export Development Fund and EXIM Bank of Pakistan, alongside expanded export financing. He appreciated Prime Minister Shehbaz Sharif’s endorsement and the efforts of Finance Minister Muhammad Aurangzeb, EDF and EXIM Bank, saying these measures would mitigate payment risks and increase access to procure business capital.
Mian Zahid Hussain noted that Pakistan’s merchandise exports declined 5.97 percent to $30.1 billion in FY2025–26, while imports reached $69.6 billion and the trade deficit widened 21.57 percent to $39.5 billion. Remittances of $41.6 billion from overseas Pakistanis provided vital foreign-exchange support, helping offset the trade gap. He said this dependence underlined the need for greater value addition, wider participation in exports and access to new markets. He welcomed the 50 percent increase in the Export Finance Scheme envelope from Rs1 trillion to Rs1.5 trillion for FY2026–27. He particularly appreciated the earmarking of Rs300 billion for SME exporters, agricultural SMEs and new borrowers on the Prime Minister’s directives. Eligible businesses can access this financing through banks and financial institutions. He said timely availability would help increase production and fulfil overseas orders, provided banks offer clear guidance and efficient processing.
Mian Zahid Hussain also welcomed Rs350 billion in financing lines under the Long-Term Export Growth Financing Facility. He said the facility would support new machinery, locally manufactured and imported equipment, modernisation of existing plant and machinery, improvements in production and replacement of outdated equipment. Industrial modernisation could enable more environmentally sustainable production and help Pakistani exporters meet international buyers’ environmental requirements. He said smaller businesses often hesitate to accept orders from new buyers because non-payment can severely disrupt wages, supplier payments and production activities. The Rs3 billion collective insurance risk pool will protect against non-payment risks, while financing schemes would address working-capital requirements. He welcomed the reinsurance agreement between EXIM Bank and the Islamic Corporation for the Insurance of Investment and Export Credit (ICIEC), together with the HBL–EXIM Bank Master Policy, as complementary steps towards strengthening export-related risk protection and financing.
Mian Zahid Hussain noted that SME financing increased 30.5 percent to Rs901.6 billion by June 2026, while the number of borrowing businesses rose 15.18 percent to 318,585. He stressed that these gains should translate into higher national exports. New manufacturers should receive practical opportunities to benefit, particularly businesses capable of converting local agricultural and industrial resources into competitive export products. He said EXIM Bank’s EFS Digital Portal connects the institution with financial institutions and could support faster, coordinated processing for exporters seeking financing. Its effectiveness should be reflected in timely decisions and smoother service delivery. Banks should make application requirements, financing terms and processing timelines readily available.
Mian Zahid Hussain also appreciated the earmarking of EDF’s Rs24 billion for business facilitation, research, skills development and competitiveness. Under the new approach, further infrastructure expenditure would give way to measures supporting exporters’ capabilities. He recommended prioritising product improvement, certification, packaging, market intelligence and demand-linked training. He said financing facilities should be accompanied by sustained efforts to retain GSP+ status through fulfilment of relevant commitments, reduce energy costs, expedite tax refunds and improve overall business environment.
Parents urged to play active role in preventing youth access to tobacco, nicotine
The Entrepreneurship and Youth Development Society (EYDS) has called for greater awareness among parents and caregivers to help prevent young people’s access to tobacco and nicotine products.
The call was made at a media meet organised by EYDS under its Youth Access Prevention Initiative (YAP), held under the theme “Youth at Home”.
The discussion focused on the role of the home and family environment in preventing youth access, with speakers stressing the need for parents and caregivers to remain aware of the environments and influences surrounding young people, including peer and neighbourhood influences.
Speaking on the occasion, EYDS Vice President Shaista Ayesha said youth access prevention was a shared responsibility and that parents and caregivers could contribute by staying informed and maintaining constructive conversations with young people when concerns about potential exposure arose.
The session also highlighted the role of educational institutions and community gatekeepers in strengthening prevention efforts as part of YAP’s broader approach.
YAP Programme Manager Ayesha Zuberi emphasized the importance of responsible communication in addressing youth access to tobacco and nicotine. She noted that accurate, balanced and non-sensational reporting can strengthen public awareness and encourage informed discussion, while avoiding fear, blame or stigma around young people and their families.
The participants also discussed the importance of responsible media coverage in improving public understanding of youth access prevention and encouraging prevention-focused conversations at home and in the wider community.
Satellite Internet is a Must To Go Beyond $10 Billion ICT Exports. Reliable Digital Connectivity Can Support Employment, Education, and AI-Supported Health Diagnosis: Mian Zahid Hussain
Mian Zahid Hussain, President Pakistan Businessmen and Intellectuals Forum and All Karachi Industrial Alliance, Chairman National Business Group Pakistan, Chairman Policy Advisory Board FPCCI, and Former Provincial Minister Information Technology, has urged the government to complete satellite-internet regulations and establish a transparent licensing process with clear timelines. He said high-speed and reliable internet had become a fundamental requirement for exports, investment, education and healthcare diagnosis. Pakistan is emerging as an important information-technology export hub, with exports of telecommunications, computer and information services reaching $4.6 billion in FY2025–26, approximately 21 percent higher than $3.8 billion a year earlier. July 2026 receipts increased by around 18 percent to $417 million, compared with $354 million in July 2025. These achievements demonstrate the room for Pakistani IT companies, freelancers and educated youth to earn foreign exchange and generate employment.
Mian Zahid Hussain said reliable, high-speed internet was indispensable for sustaining this progress and taking the sector to the next level. Electricity load-shedding, slow internet and connectivity disruptions affect online meetings with international clients, software delivery, e-commerce, cloud services and digital transactions. Businesses consequently struggle to meet deadlines, while repeated delays damage their reputation and risk driving overseas customers towards countries with better internet services. The July 2026 fault in the SEA-ME-WE 5 submarine cable highlighted the vulnerability of Pakistan’s connectivity infrastructure. He said that internet usage among individuals aged ten and above stood at 57 percent nationally, compared with 69 percent in urban areas and 49 percent in rural areas—a gap of 20 percentage points. Household internet access stood at 70 percent nationally, but only 61 percent in rural areas against 82 percent in cities. He stressed that greater access must also translate into wider commercial and productive use, encouraging people to move beyond entertainment towards education, business and income-generating activities.
Mian Zahid Hussain said satellite internet should be developed as an additional source of connectivity alongside submarine cables, terrestrial networks and fibre-optic expansion. With coordinated planning and appropriate network arrangements, it could help maintain services during infrastructure failures. However, uninterrupted electricity was equally necessary. The government and service providers should keep consumers informed about restoration progress and diversify international connectivity routes. Satellite broadband could particularly benefit remote settlements where laying cables or fibre-optic networks was commercially unviable or geographically difficult. Beyond IT and e-commerce, reliable connectivity could help industry, agriculture, mining, tourism, educational institutions and healthcare facilities modernise their operations and improve service standards. Young people could participate in freelancing, online education and e-commerce without having to relocate simply to obtain a better internet connectivity.
Mian Zahid Hussain said artificial intelligence has further increased the importance of digital access. AI has made valuable contributions to early disease detection, clinical care and medical research. Internationally, connected healthcare facilities are enabling doctors to share scans and medical images with specialists, obtain expert opinions and use clinically validated technologies to assist accurate diagnosis, including cancer detection at its initial stage. He noted that NHS England reported the use of teledermatology—remote assessment through medical images—in 41 percent of skin-cancer referrals during the final quarter of FY2024–25. Pakistan could similarly connect healthcare centres with advanced international hospitals under specialist supervision to expand access to quality medical services. Online consultations with medical experts abroad, treatment planning and remote follow-up could reduce patients’ travel costs and difficulties, while preserving clinical oversight, patient privacy and access to necessary physical care.
Mian Zahid Hussain recommended coordination among authorities responsible for approvals, transparent and competitive opportunities for qualified satellite-internet operators, and a review of equipment duties and recurring charges. Affordable satellite terminals and shared connections could improve smaller businesses’ access to domestic and international markets. He urged the government to introduce pilot projects in less-developed districts, industrial centres and urban and rural healthcare facilities. Pakistan, he concluded, must develop and use its digital infrastructure to provide dependable connectivity, strengthen productive activity, create employment and deliver better public services.
GSP+ Continuation Beyond 2028 Is a National Priority. India-EU, FTA Challenge Compels Pakistan to Explore New Products and Markets: Mian Zahid Hussain
Preparations to Conform SPS Conditions Can Unlock Seafood and Other Food Products.
Prime Minister Shehbaz Sharif and Field Marshal Asim Munir’s Trade Diplomacy Need of the Hour: Mian Zahid Hussain
President Pakistan Businessmen and Intellectuals Forum and All Karachi Industrial Alliance, Chairman National Business Group Pakistan, Chairman Policy Advisory Board FPCCI and former Provincial Minister for Information Technology Mian Zahid Hussain has said that Pakistan’s GSP+ status with the European Union is one of the country’s most important trade niche and its continuation beyond 2028 is a National economic priority. He said Pakistan has benefited from GSP+ since January 2014, under which thousands of Pakistani products receive zero or preferential tariffs in the European markets with the condition to comply with international conventions relating to human rights, labour rights, environment, climate responsibility and good governance. He said GSP+ has particularly benefited Pakistan’s textile and garments sector at large.
Mian Zahid Hussain said Pakistan’s goods exports declined by 5.93 percent to $30.139 billion in FY2025-26, compared with $32.040 billion in FY2024-25. During the same period, imports increased by 8.14 percent to $69.761 billion, pushing the trade deficit to approximately $39.62 billion. He said Pakistan’s exports to European countries stood at around $9.089 billion in FY2025-26, only 0.18 percent lower than $9.106 billion in FY2024-25, showing that European markets remained relatively resilient despite the overall decline in Pakistan’s exports. Exports to Spain increased by 5.18 percent to $1.562 billion in FY2025-26. He said the economic value of GSP+ goes far beyond the headline export numbers. According to the European Commission, Pakistan is the largest beneficiary of the GSP+ scheme. In 2024, around €7.5 billion worth of Pakistani exports were eligible for GSP+ preferences, while Pakistani exporters received approximately €732 million in tariff exemptions in a single year. This concession has significantly improved the access of Pakistani textiles and garments in the European market.
Mian Zahid Hussain said that despite GSP+ status, Pakistan’s exports account for only around 0.3 percent of the European Union’s total imports, while textiles, which constitute about 95 percent of Pakistan’s exports to the EU, account for only around 0.34 percent of the EU’s total textile imports. Referring to seafood exports, he said Pakistan’s access to the European market was severely affected in 2007 after the country failed to meet strict European Sanitary and Phytosanitary (SPS) standards relating to hygiene, traceability, handling and related requirements. Although restrictions were relaxed in 2013, only a limited number of processing units were allowed to resume exports. He said Pakistan’s total seafood exports stood at approximately $489.2 million in FY2024-25, but exports to the European Union were only $13 million, equal to just 2.7 percent of Pakistan’s total seafood exports and around 0.04 percent of the EU’s seafood imports. He said that without upgrading Karachi Fish Harbour, fishing boats, clean water supply, hygiene standards, cold-chain facilities, auction halls and traceability systems to European standards, Pakistan will not be able to fully tap the sector’s large export potential. This situation clearly demonstrates that GSP+ can reduce tariff barriers, but Pakistan cannot fully benefit from the scheme unless SPS requirements and other non-tariff barriers are also addressed.
Mian Zahid Hussain said Italy was Pakistan’s fourth-largest export market in the European Union in FY2024, receiving Pakistani exports worth $1.135 billion and accounting for 12.68 percent of Pakistan’s total exports to the EU. Germany accounted for around 19 percent, the Netherlands 17.9 percent and Spain 16.4 percent, showing that Pakistan’s exports to Europe remain concentrated in only a few major markets. He stressed that Pakistan must explore new markets in Central, Eastern and Northern Europe in order to boost its exports, utilize the full potential of GSP+ preferences, strengthen and diversify its export base across the European Union.
Mian Zahid Hussain appreciated Prime Minister Mian Muhammad Shehbaz Sharif’s high-level economic and diplomatic engagement with the European Union, saying that the Prime Minister repeatedly highlighted the importance of GSP+ during meetings with European leaders in 2026 and emphasised the need to further expand Pakistan-EU trade relations. He said the holding of the Pakistan-EU Business Forum, the initiation of new business partnerships and the government’s engagement for Pakistan’s inclusion in the future GSP+ framework demonstrate that the government is taking the continuation of this important facility seriously. He also appreciated Field Marshal Syed Asim Munir’s role in advancing Pakistan’s broader diplomatic interests, regional peace and stability, and confidence-building with key international partners. He said strong economic relations with the European Union are supported not only by trade diplomacy but also by Pakistan’s overall diplomatic credibility, regional stability, security cooperation and its role as a matured state. In this context, coordinated civil and military diplomacy is important for advancing Pakistan’s wider economic interests.
Mian Zahid Hussain said that the EU’s 2026 GSP+ review, covering the period from 2023 to 2025, acknowledged Pakistan’s legislative progress in relation to the 27 international conventions, while also highlighting several areas where implementation needed further improvement. Pakistan welcomed recognition of its progress but expressed disappointment that the report did not fully and fairly reflect the breadth of reforms undertaken since 2014. He said Pakistan must now prepare for a more demanding phase of GSP. Under the European Union’s new GSP regulations, existing GSP+ beneficiary countries will continue to receive the current preferences until 31 December 2028. Pakistan will have to fulfil the 32 international conventions instead of 27 for enjoying the facility from 1 January 2029.
Mian Zahid Hussain warned that the India-EU Free Trade Agreement concluded in January 2026 has also emerged as a major challenge for Pakistan. Indian textiles, footwear, chemicals, fisheries, pharmaceuticals and several other sectors will gain access to lower or zero tariffs, significantly vanishing Pakistan’s existing tariff advantage over Indian exporters. He said Pakistan must therefore stop treating GSP+ as taken for granted and instead use it as a challenge for transformation. Reducing energy and logistics costs, improving productivity, increasing value addition, introducing new export products, improving labour conditions and environmental standards, and developing internationally acknowledged Pakistani brands are essential.
Mian Zahid Hussain said Pakistan must, on the one hand, continue vigorous economic diplomacy to secure the continuation of GSP+ beyond 2028, and on the other hand align the regional peace, stability and international confidence-building efforts of Prime Minister Mian Muhammad Shehbaz Sharif, Field Marshal Syed Asim Munir and the broader national leadership with Pakistan’s long-term economic interests. He said that in the future, quality, productivity, sustainability, innovation, branding and lower production costs will form the real foundation of Pakistan’s economic growth, stability and export strength.
Ufone and Telenor Pakistan secure nine awards at Dragons of Pakistan 2026
Ufone and Telenor Pakistan have secured nine awards at the Dragons of Pakistan 2026, comprising two Gold, two Silver and five Black Dragons, across Marketing, Public Relations, Media, Digital, Content Creation and Small Budget categories.
Ufone secured five awards, led by its campaign, “Babar Azam’s Lost Phone, Data Bohhaaat Hai,” which won Gold Dragons in both Marketing Discipline and Public Relations, as well as a Black Dragon in Media. The brand also received a Silver Dragon in Media for “Super 5” and a Silver Dragon in Digital for “5G Launch: It’s More Than Just Speed.”
Telenor Pakistan added four Black Dragons to PTML’s tally, with its work recognized across Content Creation, Digital, Small Budget and Public Relations. The brand won for “Comic Feeds” in Content Creation, “Tension Ko Smash Karo” in Digital, “Karachi Ka Connection” in Small Budget, and “Influencer Tactical Campaigns” in Public Relations.
Commenting on the success, Syed Atif Raza, Chief Commercial Officer, PTML said, “We are proud of the recognition received by Ufone and Telenor Pakistan at Dragons of Pakistan 2026. The nine awards reflect the quality and impact of the hard work of our team and partners. These campaigns demonstrate our commitment to create innovative products and services, substantiated by relevant and powerful communication that resonates with the audiences. We congratulate everyone involved and look forward to setting new benchmarks through impactful work.”
The recognition reflects the breadth of creative work developed by Ufone and Telenor Pakistan across a diverse range of consumer touchpoints, from digital and social platforms to technology, entertainment and influencer-led communications. The awards also highlight the brands’ ability to translate consumer insights into relevant and engaging campaigns across different formats and channels.
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