Build a Brand out of Yourself

Branding is a process which involves creating of a specific name, logo and an image of a particular product, service or company. Branding is done to attract customers by portraying the best of the characteristics possessed by a product produced by any company. Branding allures the consumers to mesmerize their emotions for positive connectivity with the branded product and seller of the product. The best practically adopted strategy is to advertise the products with consistent theme. Brands are perceived varyingly both by buyers and sellers with their respective perspectives. Buyers usually take brand as good or service, whereas merchants associate brand with identity. Brand also specifies the company behind the product. When we say clothing outlets then there will be many but if we say “Brand Name” then it is brand and the apparel being sold is branded wear. To make the concept more clear branding puts “face” behind the name, which is the result of advertising copy or TV commercials. Brand is to create PR and media hype and it does not speak about the quality of the product.

From the merchant’s point of view branding is a way of taking everything that is good about the company –positive shopping experience, professionalism, superior service, product knowledge, whatever company wants to portray to the consumer is done and consumers believe in it because all the characteristics are wrapped into a package that can be evoked by the brand as signifier.

The earliest sign of branding can be traced back to Europe where craftsmen put trade marks on their product to protect themselves and producer against inferior quality substitutes. Brands identifies the source of the product and allow consumers either individual or organizations – to assign responsibility to a particular manufacturer or distributor. Brands simplify the product handling and tracing because consumers lives have become complicated. Brand names are also registered trade mark of the companies; help to organize inventories and accounting records. Though the intellectual rights the companies can safely invest in the brand and can enjoy benefits over a long Period of time. Brand name means quality and brand loyalty secures the brand demand and products can be sold at high prices and makes the entry of new firms difficult. Brand is a perpetual identity that is implemented in accordance with the perceptions, beliefs, ultimate choice of the consumers. Branding demands consumer’s knowledge of “who” the product – by giving a name. Branding means framing mental structures of the consumers in such a way that they can organize their knowledge about products and services in a way that their decision making is clear and they are able to provide value to the firm.

Brand is the proprietary visual, emotional, rational and cultural image that consumer make in their minds about the product or company. Brand association makes your product choice easy and enhance the value and satisfaction one gets from the purchase of product. The childhood memories of any brand i-e emotional attachment / relationship with any particular brand make the brand powerful like the oil brand, butter brand, cheese brand, hair oil, soaps, shampoos, tooth pastes, clothing brand are cherished at any stage of life by the consumer. Brand is a set of elements or “brand assets” that creates a unique, memorable, un-mistakable and valuable relationship between an organization and its customers. To represent business plan and intentions of an organization visual, written and vocal tools are used. The brand image manages many elements of visual image assets and language assets. The process of managing the brand, to the business plan is very important in the management of marketing variables and tactics along with “big change situation”.

Pakistan is a land of tall mountains, flowing singing rivers, green grassy fields, silvery shining deserts, blessed with treasure of gems, jewels and precious metals. Almighty God has blessed us with four seasons. The blossoming flowers, the snow covered peaks, the scorching hot and sultry summer, Orange yellow leaves carpeting the surface of the earth to signify the beauty of autumn and cold freezing temperatures of winter give us opportunities to choose and dress up according to the season. The colors, patterns, texture of fabric, its designs are prepared in accordance with the demand of the consumers designed in accordance with the national and international standards. Apparel Brands Charge in exorbitant prices for their products. Branded clothing has value not only in Pakistan but also in abroad. To purchase a branded suit is not less expensive than a luxury. Most women brands are selling fashionable and exquisite clothes of high quality that every women is interested to buy. Dresses are also designed for festive occasions and weddings on order. This trend of buying readymade dresses has helped in emergence of a great variety of different brands and a stream of young talented designers fully equipped with new computer graphics, digital marketing skills and relevant degree have entered in the fashion industry. They are making dresses of stunning colors, patterns, embroidery sewn with eastern and western look of utmost comfort and elegance.

Here top twenty four clothing brands of Pakistan which have now attained the status of international brands are summarized with the best possible details. Here we will list the features of clothing brands to make a comparative analysis of various brands.

Fashion is enjoyable if it is available at economically affordable price. No doubt Pakistani’s clothing industry is providing fashionable, elegant & presentable clothes. These top 24 Apparel brands in Pakistan have their showrooms from where these clothes can be bought from store fronts at reasonable prices.