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Pakistan’s rice export achieving target; Basmati brand set to win back glory

Pakistan’s rice exports achieving target; Basmati brand set to win back glory

Interview with Mr. Abdul Rahim Janoo — a leading businessman

[box type=”shadow” align=”” class=”” width=””]Profile:

Occupation: Export and import

Nature Of Export: Rice, grain, agrobased products, business spices/sugar/wheat & by products. Import: milk powder/tea/rubber/spices. Land lords: property owners and giving properties on rent. Petrol pumps: owner and operator of petrol pumps.

President: Memon Leadership Forum (MLF)

Convener: Memon Leadership Conference (MLC)

Chairman: –South Zone Group (REAP)

Ex-Chairman: –Rice Exporters Association Of Pakistan (REAP) From 2001-2003 and 2008-2009.

Ex-Senior Vice President: Federation Of Pakistan Chambers Of Commerce & Industry

Ex. Vice Chairman: Pakistan Rice Board, Govt Of Pakistan.

Ex- President: Dhoraji Cooperative Housing Society.

Member Managing: Chamber Of Commerce & Industry, Karachi (1999-2002)

Leader Of Delegation: Dubai, Iran, Saudi Arabia, Sweden, Sri Lanka, U.K, U.S.A, South

Africa, India, Kuwait, Qatar, Yemen.

Member: Federal Export Board, Govt Of Pakistan

Member: Karachi Club/Muslim Gymkhana Committee

Founder Chairman: Pakistan Sri Lanka Business Council (1991- 95). Pakistan Milk Powder Importer’s Association (2006-2008)

Chief Organizer: Baba Farid free eye camp (largest & most modern free eye charity trust in pakistan) also done free eye camps in Azad Kashmir, Afghanistan & Bangladesh. Till November2020 have organised 292free laser surgery eye camps in Pakistan and abroad.

Achievements: Presented gold medal by h.e. Dr. Arif Alvi, President of Pakistan on 19/01/2020 for successfully organizing 3days first memon leadership conference from 17 to 19 January 2020 in Karachi with worldwide representation.

Appreciation shield in International rice conference Singapore 2009.

PAGE: Could you give your views about the current state of rice exports?

Abdul Rahim Janoo: Rice export trade is the 2nd largest export trade of Pakistan with more than US$ 2.5 billion. Keeping in view the recent outbreak of COVID-19 pandemic, almost every sector of the country is badly affected and has resulted disruption around the globe. A significant slowdown has been observed in the production of agriculture and food sectors. Further logistics challenges and transportation challenges were also there. Alhamdulillah, with the business friendly policies of Pakistan, support of relevant Ministries and Departments of Pakistan and untiring efforts of REAP members, rice export sector of Pakistan has managed to achieve its annual target of US$ 2 billion annually.

PAGE: What is your take on the competition in the export market and quality of Pakistani rice?

Abdul Rahim Janoo: It is the mercy of Almighty Allah that Pakistan is blessed with the best quality agricultural/food and other commodities, such as Pakistani rice is the best quality rice in the world. Pakistani Basmati and Non-Basmati rice are very much liked by the people of rice buying countries. The major buyers of Pakistani Non-Basmati rice are Kenya and China. Although Pakistani Basmati rice is facing tough competition in international markets and it was on decline last few years, however, with the consistent efforts of Pakistani rice exporters, it is again performing significant growth. Pakistani companies have a strong marketing network spread all across the country and worldwide. With well equipped, modern and state of the art infrastructure, they have the necessary expertise and backbone to meet any scale of demand for any sector. They have vast experience in procurement, storage, processing and supply of the agricultural commodities ensuring that their clients shall get premium grade products.

PAGE: Could you tell me about the support from the government?

Abdul Rahim Janoo: In other rice exporting countries, this trade is under government control. However, in our country rice export sector is free from any government intervention. This is the main reason for the growth of this sector from $300 million to $ 2billion. This is the only sector which never get any financial support/subsidy from government. However, Government of Pakistan and its concerned ministries, such as Ministry of Commerce and other relevant government departments have always extended their moral support to cope with challenges being faced by this sector, which is the 2nd largest earner of valuable foreign exchange for our beloved country.

PAGE: Kindly tell us about the problems being faced by the rice exporters:

Abdul Rahim Janoo: Rice export sector is also facing many challenges locally and globally as well. However, few important issues and problems of this sector are given below:

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